The online gambling industry grows rapidly and may actually replace traditional land-based casinos. Gamblers all over the world realize the benefits of online platforms as they can bet anytime from any place with an Internet connection. There’s even a possibility to overcome local restrictions with the help of VPN.
The Australian market has its specificities. Online slots which are called pokies there are being produced by diverse companies. Let’s find out about the best ones.
The role of software providers
Software providers represent the most important part of gambling as they make products that casinos take on board and users enjoy. They set all in-game features, modify RNG preferences and other technical elements. Apart from games, these companies offer website development and business solutions for casinos. Providers are the influencers of the industry that are responsible for the biggest part of our gaming experience.
Independently from developers, casino operators can set their own rules related to restrictions, bonus campaigns, or specific events. If you’re into aussie pokies, be sure to check all available software providers before playing. You can use experts’ opinion from AussiePokiesHelper.com and the list of top brands below.
Top 5 companies to watch for
This field is highly competitive, so only a few companies can take the lead. There are three giants of gambling software: Microgaming, NetEnt, and Playtech. They control the majority of the market, while minor companies try to reach their level. Let’s discover the best providers that support Australian casinos.
1. Aristocrat
A local company which is one of the world’s oldest ones, Aristocrat emerged in 1953. The team worked with land-based casinos but also started developing online games in recent years. It partners with 240 gambling regulators in 90 countries.
This provider makes many products, including ones with jackpot features, series of games united by a common theme like Vegas luxury or Asian culture, and multi-games (packages which include several popular titles).
Aristocrat isn’t the world-leading developer but it has some hits like Tiki Torch or 50 Dragons.
2. Ainsworth Game Technology
The main competitor of Aristocrat, Ainsworth is well-known for Australian customers since 1995. This provider is mainly focused on land-based slot machines but also develops online pokies for local and global markets. Currently, the company plans to enter both South and North America.
For Australians, Ainsworth provides a solid bunch of slots, including stand-alone progressives like Golden Cash, multi-games, and branded games like King Kong and Pac-Man. Its captivating interactive slots of Players Paradise and King Spin series are currently available on 35 online casinos.
3. Microgaming
It is the first company to launch the online casino back in 1994. The provider works with hundreds of casinos all over the world. Microgaming not only creates games like slots or roulettes but also offers live dealer solutions, sportsbooks, and back-end products like CRMs and analytical systems.
Microgaming has a wide range of achievements, including innovative projects with VR implementations, but it is widely famous mostly for its slots. The collection consists of more than 500 games including branded examples like Jurassic World and Game of Thrones. They can boast of many top products, including Mega Moolah with unprecedented jackpots and Avalon which is known as one of the most generous slots with great RTP.
4. NetEnt
NetEnt or Net Entertainment was founded in 1996 in Sweden. Now, the company is listed on the Stockholm Stock Exchange and tries to overcome Microgaming by the quality. Still, it has fewer games developed and weaker positions on the market.
NetEnt is famous for its live dealer projects that have won numerous industry awards. The provider also makes games with pooled jackpots, branded slots like Jumanji and Dracula, products with cross-game features that allow for better players’ engagement. Along with slot machines and live tables, the company offers back-office solutions which help manage users’ activity and promote casinos by using bonus programs.
5. Playtech
It is a relatively young company which was founded in 1999. This provider creates nearly everything related to wagering – Playtech offers solutions for casinos, virtual sports, sportsbooks, poker networks, bingos, lotteries, and land-based facilitates.
Their experts work on back-end systems as well. The company has designed the eMarketing platform Mexos and the B2B/B2C financial department TradeTech. Like other reputable providers, Playtech cares about fair play principles and legal issues, cooperating with licensed casino operators only.
Conclusion
Australian players are happy enough to live in a country where gambling is legal. Both land-based and online casinos offer pokies, table games, and lotteries to suit any taste. Both local and global software providers are integrated into the Australian gambling market.
The world’s largest companies (Microgaming, NetEnt, and Playtech) offer quality slots for Australian-based online casinos, while local brands like Aristocrat and Ainsworth Game Technology are well-known for their land-based solutions. Check some of their best products to get the catch.
