Yesterday, Monday, April 4, the chic and ultra modern brand alice + olivia by Stacey Bendet announce the date of their first ever See-Now-Buy-Now runway show! In partnership with Neiman Marcus, the brand will showcase the collection on Wednesday, April 13 at NeueHouse Hollywood in Los Angeles, California. Just one week before the infamous Coachella, the show will feature the much anticipated alice + olivia x Grateful Dead capsule collection along with limited edition items from the Spring 2016 collection. We feel a shopping spree coming! Only twelve exclusive items will be available to shop for at www.aliceandolivia.com and www.neimanmarcus.com, so run quick before we beat you to it!
The fabulous Ken Downing, Senior Vice President and Fashion Director of Neiman Marcus, will co-style the runway show along with designer Stacey Bendet, CEO and Creative Director of alice + olivia. In case you must miss the live event, the runway show will be streamed live from Los Angeles on both alice + olivia’s and Neiman Marcus’ social channels, including Periscope and Facebook Live. We know you tech savvy fashion forward style-lovers won’t want to miss it!Starting April 15th, be sure to check www.aliceandolivia.com and www.neimanmarcus.com for full-length runway videos.
Recently, the CFDA council members reached a consensus on “the need for change” in the iconic Fashion Week and the urgent call for designers to deliver collections to consumers with emphasis on the present season and the concept of now, “that deliveries must better match the actual, physical season and our consumers’ behaviors and needs.” Due to this – not surprisingly – alice + olivia was amongst the first brand to jump to its feet. Thanks to Bendet, the trendy brand will now be showing the world of fashion its revolutionary See-Now-Buy-Now runway collection; a fresh and avant-garde collection in tune with today’s fast-paced society.
“It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey. She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires. Creating a highly curated, creative, clever, and in-season fashion show, as only Stacey can do, with a Buy-Now-Wear-Now mantra, makes sense for her fashion followers that love and adore what she designs!” – Ken Downing, Senior Vice President and Fashion Director of Neiman Marcus.
We have no doubt that CEO and talented Creative Director Stacey Bendet will amaze us all with her newest designs. One of the New York’s most coveted modern brands, alice + olivia – having started as a small boutique pants brand in 2002 – is certainly ready to cross the boundaries of classic and contemporary fashion and create a universe of style made specifically for the needs and behaviors of the modern consumer. Fans of the brand include Beyoncé, Gwyneth Paltrow, Katy Perry, Sarah Jessica Parker, Michelle Obama and Taylor Swift, and what do we have to say? Yes please!
“I hope to inspire consumers worldwide to kick off their festival season with alice + olivia. A See- Now-Buy-Now runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right…I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.” – Stacey Bendet, designer and CEO of alice + olivia
Follow alice + olivia on social media and be sure to live tweet the show! We’ll be right there with you.
- Instagram: @ALICEANDOLIVIA #aliceandolivia
- Twitter: @ALICEANDOLIVIA #aliceandolivia
- Facebook: https://www.facebook.com/aliceandoliviabystaceybendet/
