By Kara Kiensicki
Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce its continued partnership with amfAR, The Foundation for AIDS Research, and the sixth annual Kiehl’s LifeRide for amfAR.
Inspired by a Kiehl’s icon – the motorcycle – a spirit of adventure and philanthropic heritage, the sixth annual LifeRide continues the brand’s mission to heighten awareness and raise funds for amfAR. Beginning in Denver, and ending in San Diego (where the first LifeRide began in 2010) this 12-day, multi-stop charity ride will take place August 4-15, 2015.
Rallying at 10 retail stores along the route, the company will donate a total of $150,000 over the course of the ride. At each stop, the public will be invited to meet the riders, learn more about amfAR and contribute to the non-profit. Making a special appearance to support the ride, amfAR’s Global Campaign Chair, Sharon Stone, will accept the check for the full donation to amfAR, at LifeRide’s stop in Santa Monica, Wed., Aug. 12. At the conclusion of this year’s ride, Kiehl’s will have raised $1,270,000 for amfAR, since 2010, funding seven cure-related research projects.
To celebrate and commemorate Kiehl’s commitment to amfAR, this year’s LifeRide coincides with the release of LIFERIDE: Riding for a Cure, a coffee-table photo book chronicling the first five years of LifeRide. Featuring photos by Grammy award-winning photographer Travis Shinn, the book will be available in all Kiehl’s retail stores beginning August 1. Shinn has been a part of LifeRide for every mile journeyed to capture not only LifeRide’s most significant achievements and but also candid moments on the road. The book retails for $60, with 100% of Kiehl’s net profits, up to $10,000, benefiting amfAR.
Kiehl’s is proud to share another addition for the sixth annual LifeRide: Social fundraising. Even customers who aren’t along the LifeRide route can join the ride by visiting CrowdRise.com/LifeRide2015 and sharing their own story by creating their own fundraising page for amfAR. Each celebrity rider will also have a fundraising page and be competing against each other to see whose fans can raise the most funds to help find a cure for AIDS.
Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s influential riders. They include:
Vanessa Marcil, actor
Gilles Marini, actor
Teddy Sears, actor
Tricia Helfer, actor
Kristy Swanson, actor
Timothy White, photographer
Jay Ellis, actor
Chris Kael, musician
Grant Reynolds, actor
Ben Cohen, rugby champion
Conrad Leach, artist
Key partners for the ride include Harley-Davidson®, global airline Delta and FIJI Water, the number-one premium bottled water in the United States. Additional support provided by Marilyn & Jeffrey Katzenberg, Exotics Racing and Kenneth Cole.
JOIN THE RIDE!
Kiehl’s and amfAR invite all to be a part of this year’s ride:
Tuesday, AUG. 4
LIFERIDE KICK-OFF!
Kiehl’s Cherry Creek Shopping Center, 3000 E 1st Ave., Denver, CO, 12-1PM
Thursday, AUG. 6
Kiehl’s Fashion Place, 1664 Fashion Place, Murray, UT, 12-1PM
Monday, AUG. 10
Las Vegas Harley-Davidson®, 5191 S Las Vegas Blvd., Las Vegas, NV 1-2:30PM
Kiehl’s at Neiman Marcus, 3200 Las Vegas Blvd. S., Las Vegas, NV, 3-4PM
Kiehl’s at Forum Shops at Caesars, 3500 Las Vegas Blvd. S., Las Vegas, NV, 5-6PM
Tuesday, AUG. 11:
Kiehl’s at Dillard’s Downtown Summerlin, 11011 Sage Park Dr., Las Vegas, NV, 11AM-12PM
Wednesday, AUG. 12
Kiehl’s Santa Monica, 1516 Montana Ave, Santa Monica, CA, 3-4PM
Thursday, AUG. 13
Kiehl’s at Los Cerritos Center, 274 Los Cerritos Center, Cerritos, CA, 12-1PM
Kiehl’s at South Coast Plaza, 3333 Bristol St., Costa Mesa, CA), 2-3PM
Friday, AUG. 14:
Kiehl’s at University Town Center, 4545 La Jolla Village Dr., San Diego, CA, 3-4PM
San Diego Harley-Davidson®, 4645 Morena Blvd., San Diego, CA. 5-6PM
Saturday, AUG. 15:
LIFERIDE FINALE!
Kiehl’s at Fashion Valley, 7007 Friars Rd., San Diego, CA, 12-1PM
In celebration of LifeRide, every customer who visits one of these stores on the event day will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to $115,000. (Each stop store will also offer the fundraising discount on two additional days, either the two before or after the stop; contact each stop store for details.)
Kiehl’s will also offer a nationwide fundraising discount of 15% off all purchases with the exception of charitable products and value sets at remaining Kiehl’s retail stores nationwide and Kiehls.com, Aug. 15 through Aug. 17. Kiehl’s will donate that 15% difference to amfAR, up to the $115,000 total donation.
THE CURE IS IN YOUR HANDS
Kiehl’s customers nationwide can join the fight against HIV/AIDS through the purchase of Kiehl’s Limited Edition Ultimate Strength Hand Salve, a jumbo-size of the brand’s classic formula. 100% of net profits from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve is adorned with a red cap and will be available for $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty store partners nationwide.
#LifeRide6 This year, it’s easier than ever to support amfAR, and be rewarded! Visit www.crowdrise.com/LifeRide2015 to donate directly to amfAR and learn more about the cause. Donate beginning 7/22, and you will be entered to win tickets to the amfAR Inspiration Gala in Los Angeles in October. Donate beginning August 3rd, and you’ll receive promo code THANKYOU for a complimentary product with any $30 purchase!
Together, from all of these elements, and with the help of our friends, customers and riders, by the end of the sixth annual LifeRide for amfAR, Kiehl’s will have raised $1,270,000 for amfAR via motorcycle rides and event donations since 2010. Join us on LifeRide…help us and amfAR make AIDS history.
To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit www.kiehls.com/liferide
Kiehl’s Commitment: In 1996, Kiehl’s made HIV/AIDS a key philanthropy pillar. Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl’s efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and Youth AIDS. Since 2001, Kiehl’s has raised approximately $3,250,000 for HIV/AIDS organizations.
About Kiehl’s: Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide. For additional information on Kiehl’s since 1851, visit kiehls.com.
About amfAR, The Foundation for AIDS Research: amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested $415 million in its programs and has awarded more than 3,300 grants to research teams worldwide.
