By Kellie Saunders
When our favorite Artistic Ambassador at Pureology, Ruth Roche speaks we definitely take the time to listen. She’s is our guiding light when it comes to hair care and this time around she has some tips for us regarding those puzzling masques. Hair masque’s are missing from many women’s weekly routines and can truly make a difference in maintaining strong, beautiful hair. Ruth recommends incorporating a masque into your regimen once per week. Just replace your condition with the masque, leave on for 2-5 minutes, rinse and voila! It really is that simple, ladies!
“Hair masques can actually be more beneficial than regular conditioners because while conditioners tend to rest on the surface of a strand, a masque works its way inside the hair cuticle, giving hair nourishment from the inside out,” says Pureology Artistic Ambassador Ruth Roche. “Think of a hair masque as a facial for the hair. Like face masks, hair masques should be tailored to your specific needs in order to get the best results and reap all of the benefits. A majority of Pureology’s systems have a masque that complement the shampoo and condition to further amplify the results you will see from using the system.”
Unsure of which masque you’ll need? Check out Ruth’s top Pureology picks to suit any hair concern:
One size fits all!
Pureology’s Colour Fanatic Instant Deep-Conditioning Mask, which launches in August, is a new territory we are seeing in the realm of masques. This mask is the first multi-tasking rinse-out treatment of its kind that provides 21 benefits to the hair including heat protection, UV filters and frizz and static control. You name it and this masque does it!
Damaged hair or growing your hair out?
Pureology’s Strength Cure Restorative Masqueis an intense masque that builds strength and elasticity to help prevent further damage to the hair. I always recommend Strength Cure to my clients who have heavily-colored hair or if they’re trying to grow out their hair. For deep repair, ask your local salon for an in-salon treatment using the Strength Cure masque.
Curly girls with colour-treated hair
Pureology’s Curl Complete Moisture Melt Masque is the answer. The masque’s formula envelopes every hair fiber with curve-enhancing polymers to create the perfect richly-moisturized curl or wave. It works wonders to give each curly-hair type the exact hydration it needs.
Thirsty hair in need of a pick-me-up?
Hydrate HydraWhip moisturizes and replenishes parched strands without weighing the hair down. It’s a very concentrated way to naturally condition the hair, and you can’t be the luxurious aromatherapy scent!
Precious Oil Softening Hair Masque features coconut oil and sunflower seed oil which together, fortifies the hair cuticle and gives the hair an incredible luminosity.
Blonder and stronger
For damage blonde hair that has been high-lifted or highlighted, or needs some TLC after the summer, Perfect 4 Platinum Reconstruct Repair Masque contains 15x more Keravis – nature’s most powerful anti-breakage hair fortifier – to improve hair’s elasticity and provide softness and shine.
Summer calls for fun in the sun, but skin can be left feeling dull, dry and desperate for some TLC – just like your locks. Masque Bar by Look Beauty has you and your skin covered with a lineup of hydrating sheet masks that come in ingredients reminiscent to the season!
After lying out at the beach, keep your relaxation going with Masque Bar’s Cucumber Sheet Mask! Perfect for use after UV exposure, this sheet mask helps to moisturize the skin as well as restore skin tone with key ingredients like Cucumber Extract, Collagen and Vitamin E ($9.99, com)
Do you roam the farmer’s market for in-season fruits? Then you’ll love the Apricot Sheet Mask! This mask is a skin moisturizing treatment blended with Apricot Extract, Collagen and Vitamin E. It helps exfoliate, moisturize and nourish the skin leaving you feeling beautiful and refreshed ($9.99, com).
Skip happy hour’s tropical cocktail and go straight for a hydrating Pomegranate Sheet Mask. With a blend of Pomegranate Extract, Collagen and Vitamin E this mask is the perfect recipe that tightens pores, while brightening and moisturizing skin ($9.99, com).