Bid Farewell: Why Millennials Are Abandoning Nightclubs

    There’s a massive trend brewing in America’s nightlife scene. Nightclub and bar attendance has been on a steady decline for the past several years and counting. Nightclubs are going out of business left and right with more being threatened to close their doors each and every day. There has been a massive decline in liquor profits and overall revenue. This trend isn’t only exclusive to the United States; the U.K. has also been experiencing a similar drop in their once world-renowned nightlife scene. What is to blame for all of this, you ask?

    Millennials.

    Who are these impactful millennials?

    According to GFK, the global research firm, millennials are widely categorized individuals who were born anywhere between the years 1977 and 1994. Ranging between the ages of 21 and 38, they are the target demographic for all club owners and other current nightlife vendors. These millennials are very different from their Generation X parents—they were raised to be extremely tech savvy since they entered adulthood equipped with cellphones, up-to-date social media interactions, and would certainly much rather spend their hard-earned money on experiences rather than material possessions.

    While evaluating such preferences, millennials sound like the ideal group to be regularly enjoying themselves at various nightclubs—or so one would think? If this is the case, why are nightclubs and entertainment venues alike suffering such massive declines in their numbers? Since millennials favor experiences over material things, shouldn’t nightclubs be benefiting? Where are these millennials going instead?

    Are millennials going to nightclubs?

    Simply put, not really—at least not as frequently as their Generation X counterparts did at popular discotheques. Countless studies, as well as daily observations, show millennials are no longer opting to go to nightclubs anymore when contemplating the value of a night out. A survey by ULI/Lachman Associates dictates that only slightly higher than 60% of all millennials spend time at nightclubs. Of that 60%, only 25% spend time at nightclubs more than once a month. The millennials who go to nightclubs say they mostly go for “special occasions,” like bachelor/bachelorette parties, viewing a specific DJ, attending a celebrity event, or going out to explore party capitals like NYC and Las Vegas. Although these serve as the main reasons why millennials venture into nightclubs, they don’t seem to be enough to back up such dismal numbers.

    Nightclubs do not have a large return rate of millennial consumers. Nightclub owners are finding it very difficult to keep their doors open when a large portion of their clientele only stops by occasionally and skimps on drink orders. (It’s all about the pre-game anyway, right?) It comes to no surprise that an average of 6,500 venues have been breaking down earlier and earlier each night and officially closing up shop before passing the first year mark in their business, at least according to J.C. Diaz, the Executive Director of the Nightlife Association. To add insult to injury, the IBIS World Bar Business & Nightclub Business Industry reports that bar and nightclub revenue fell 9.3% in 2009 following The Great Recession. While other businesses are slowly climbing back up from higher unemployment rates and lower consumer spending, the nightclub industry just doesn’t seem to be following suit. The industry is not bouncing back.

    Why aren’t millennials patronizing night life venues?

    We know that millennials aren’t frequenting nightclubs often, but why? What are their reasons? An anonymous online survey set out to find the answers. Millennials who were not regular nightclub attenders were asked for their reasons for not attending. Their responses:

    • Expensive cover charges
    • High-priced drinks
    • Long lines
    • Slow bar service
    • Rude staff
    • Being pushed around in crowded atmosphere
    • Poor male-to-female ratio
    • Better ways to discover new music
    • Inability to have a conversation

    The last two reasons are especially important to pay attention to. The fact that millennials can go elsewhere to discover and listen to new music and that they can’t have a decent conversation with people at nightclubs, came up a lot in the survey. Technology has played a tremendous role in how we source our entertainment and choose to communicate, which is a major change from the past.

    With very limited resources to discover new music, Generation X highly depended on nightclubs to dictate what was worth listening to, hear new releases, and dance to those catchy beats. With advancements in technology and music streams at their very fingertips, millennials don’t feel as if nightclubs provide as much value for socialization or to the music industry anymore. “People mostly find new music on Facebook, SoundCloud, Twitter, Instagram, TV, and through friends,” says an anonymous source. Another survey participant wrote: “People who appreciate underground or live music are at music festivals, concerts, and jazz clubs.”

    These respondents are also adamant on no longer needing to go to bars and nightclubs to meet a potential partner. Thank you, Tinder! Again, nightclubs were an lively atmosphere for meeting people highly popularized by Generation X. These venues acted as a social hub for meeting new people and expanding a person’s network. With new alternatives, such as online dating apps and websites, many millennial women feel that online dating is a lot safer and much more efficient than the organic ways of years prior. Millennials understand that controlled online settings are more appropriate for finding potential mates than drunken fumbles in a sticky-floored club. Sophie Wilkinson, news editor of women’s lifestyle website The Debrief, makes an excellent point when it comes to women and nightclubs. She says that nightclub bouncers are much more focused on kicking out drunk men and preventing senseless fights rather than preventing harassment of female clubbers. “I think apps like Tinder provide a safer environment for women—it’s a bit easier to filter out any baddies if you are behind a screen.”

    If millennials aren’t going to nightclubs, where are they going?

    Millennials are noted for picking authentic experiences over frivolous spending, so why aren’t they out partying? Isn’t partying an experience? The same anonymous survey asked millennials what they enjoy doing in their free time inside of going to nightclubs. Responses included boating, binge-watching series on Netflix, hiking, biking, traveling, paddle boarding, skiing, kayaking, drinking wine, frequenting rooftop bars, playing guitar, reading, movies, concerts, napping, relaxing, reading the news, walking around the city, discovering new restaurants/foods, hanging with friends, home improvement projects, happy hours, and beer festivals. Nightclubs? Nope.

    Millennials are a generation of adventure-seekers and thrive off the momentum of living for authentic experiences. They are a generation of foodies who love venturing into new restaurants and attempt to identify with various cultural experiences. Traveling to exotic locales ranks among the preferred expenditures of millennials. They would rather skip the club, save some coin, and splurge on a trip of a lifetime.

    Do nightclubs have a future in the lives of Millennials?

    J.C. Diaz remains hopeful that as long as people want a place to hang out, dance, and have fun with friends, the nightclub scene should prosper once again if they attempt to regain nostalgic, or ground-breaking themes. Diaz says that “the industry is definitely evolving.  You’re beginning to see people focused on fusion or flavors whether it be cocktails or food. You’re seeing new design elements and advanced LED technology. You can make your place look like you’re in the middle of the forest or in space. It’s becoming more of a real life experience when you get companies like Cirque du Soleil partnering up with a club.”

    People should be getting a lot more out of their nightclub experience than they previously had. Nightclubs used to be a single room with a dance floor, DJ, and a few colorful lights beaming back and forth. Catering to the ideals and standards of the millennial demographic, who are tech-savvy adventurers, nightclubs now come equipped with LED walls, LED stages, state-of-the-art sound systems, and exciting laser lights. Will this be the saving grace?

    Millennials have the power to make or break this industry. Millennials realize the notion of their time being sacred will decipher where and how they choose to spend it. Nightlife venues need to cater to this demographic and make their nightclubs a true experience worthwhile.

    • Show Comments (373)

    • Aaron Garcia

      Plenty of people still go out, by the descriptions and variables you’ve listed I’m going to assume you are describing the mainstream douche-fests.. which have always sucked regardless of attendance. The music has shifted and the more dive-ey clubs that supported Underground and niche markets are the ones that are thriving now, while less people are inclined to go to a silly bottle-service and cologne type establishment. Factor that in with festivals, which people are more inclined to save up weekends and not go out and sort of ‘blow their load’ all at once every few months and there you go.

      • 10songsblog

        True. And I find festivals to be UBER douchey with noisy music and people not dancing but filming the guy turning knobs.

    • Oliver Weiss

      So it really sounds like you’re using the term nightclub to mean nightclubs and bars or at least busy bars that use djs. Am I right? Did those kind of bars get counted in the numbers you reported or was it strictly nightclub concepts?

    • David

      I think this article is way off base. Sure, clubs are a financial drain, and that’s a contributing factor, but not going because they can hear their crappy music off the Internet now? That just seems silly. I don’t know anyone from any generation going to clubs to discover awful new music. The real reason is because Millennials are lame. Their overly protective parents keep them inside and that’s what they’re used to. When’s the last time you saw kids outside playing? They then live inside their phones, get their movies off of their laptops, “socialize” with their friends – not face-to-face – but through texting, etc. Have you ever tried directly talking to someone under 25? In most cases, it’s a real drag. It’s getting to be an epidemic.

      • likestopartygetoverit

        Obviously you haven’t or maybe you, personally, have terrible taste in people. Reading all the ridiculously, mostly UN-(not even MIS)-informed, ignorant comments is exhausting and, frankly, a waste of time. If you and your non-millennial kin would do any research, since you refuse to interact with people without judgement, there are plenty of things backing up that young people today are burdened with crazy student debt involuntarily, decent life is much less affordable, more young people than before are entrepreneurs and hustlers, and that most people have great people skills since it’s required for most jobs. Not to mention, millennials possess many more diverse skills. Yes, how incredibly lame it is to travel, learn other cultures, meet and accept people instead of being homophobic, racist, sexist; just like having a different taste from previous generations is incredibly lame, right?
        While history is bound to repeat itself and it’s human nature to dump personal dislikes on the younger set with large dose of NIMBY mentality, are the “adults” not tired of spreading useless negativity? Us young folk will survive and our parents did just fine, particularly when it comes to using proper grammar in a public forum. For whatever reason the other generations can’t grasp basic rules of punctuation.
        If people are on their phones in public it’s quite clear that they DON’T WANT to interact. They are purposefully choosing to not talk to strangers. If you can’t read that, maybe there’s work to done on your own social skills. Learning social cues is not an easy task.
        You know why clubs are much less cool? Because the runaround gets old and they’re expensive. The article itself isn’t ground breaking or that interesting, however it’s not wrong. Those are my reasons for not going to clubs. If I can go to a cool bar (possibly with a dance floor) instead, I will. Spending $12 bucks on a decent cocktail versus the worst well ever made or a Corona makes a fucking difference. Crowding and noise level are important, especially when you can’t actually dance at a dance club. As is hearing yet another radio hit over and over again that I can listen to just fine at home. If clubs can’t evolve that it their own fault. Listen to your customers.
        By the way, it’s probably people your age who are parenting now; we’re either too young or our kids are too young still. So, if you don’t see children playing outside that is solely your fault. Parent YOUR children to be imaginative instead of on being on the phone all the time. Stop hovering above them, posting their pictures all over social media, etc, etc. Take some damn responsibility already.

    • Hunter

      One of the major factors that wasn’t even discussed was online dating. With online dating it takes the hassle out of searching for a partner. At bar you have to constantly try, try, and try again in order to get someone to even hold a brief discussion. With online dating if the night is not going your way you can just hop on tinder and have better luck finding someone than you can in a bar. Night clubs used to be the number one place to find someone to hook up with, but now a days why bother going to blow money to drink and find someone when you can get it free online. When we usually go out now it really is to celebrate something, instead you and a group of friend just going out to see what will happen.

      • 10songsblog

        It takes the hassle out of going to clubs but the success rate is not any higher IME. Also at clubs abck in the day the soundtrack was often better than just swiping in silence.

    • Kiteh Kawasaki

      Social engineering by the gov’t (no smoking, no driving after drinking, no hookers, undercover stings etc.) has made clubbing less attractive – except in Nevada. We still have freedom in rural Nevada at party clubs like the Moonlite BunnyRanch. That’s why people from all over the world come to visit us. Regulations kill freedom.

      • Chris Ricci

        I like this perspective, but how does it explain the bigger cities? If you live in London or NYC DUI doesn’t matter because no one drives. Smokers don’t really care if they can’t smoke inside. Being in the industry I don’t see hookers or stings as a huge issue to the majority of club goers.

        • Thomas F. La Vecchia

          Its a different ball game. There is as much, if not more drugs (they are just designer now). And bottle service killed the vibe. Millennials have the right idea

    • uberleet

      Wow, these millennials sound well-traveled, athletically inclined in all climes, in air, sea, and land, outdoorsy and yet cosmopolitan, musically talented, well-read, versed in all aspects artistic media, handy(wo)men, and above all have highly developed social skills.

      …the only thing is, where are they hiding?

      When I looking around and see this demographic group I find zombified sedentary people silently sitting in groups staring incessantly into their cell phones image crafting their social media profiles with selfies.

      I certainly would be highly skeptical about the validity of self-reporting data garnered from a generation living vicariously through their VR persona.

      And then there is this…

      “Millennials are a generation of adventure-seekers and thrive of the momentum of living for moments.”

      The people I consider to fit this description are truly in the minority of any generation, but again when one reads an article extolling the virtues of millennials, written for the gratification of image-crafting millennials, in an online magazine self-described as providing “Milllennial culture at its finest”, expectation of anything short of a massive circle-jerk would be overly optimistic.

      I have to go now as I am late for an extreme helidrop skiing expedition in the Andes followed by a deep jungle lost Mayan artifact dig, the results of which I will be presenting in an international archaeological symposium in Monte Carlo, of course barring any unforeseen accident I might suffer in the Monaco Grand Prix.

      • Thomas F. La Vecchia

        Interesting….

      • mineisbigger

        LOL…nice.

      • Joe_Masseria

        Lol… spot on. Article is unrealistic in many levels.

      • Mitchell Lodge

        As I just posted… Most of them are simply sat playing computer games or the now endless choice of TV.

      • Zach Dornan

        Clearly you’ve never been to a music festival or electronic music concert. There are more underground and warehouse parties fueled by social media connections. This article isn’t spot on but it does recognize popular trends for sure in terms of night life. The VA persona is for the younger generations who don’t remember dialup Internet and cd players. Your pretty off base here. Quit hating.

        • uberleet

          …says the guy to someone whose life revolves around New Orleans music, cocktail, and social culture.

          Music festivals, raves, and social media aren’t “popular trends”, but are well established assuming you have been in a first world country in the past decade.

          The “hating” you perceive is centered on the establishment of a “meta-living” culture whose exotic VR life is more real than their otherwise mundane reality, based upon exaggerated and misleading selfies with the internet as a buffer zone between them and their image-crafted persona.

          Just look around you while you are at these elusive “music festivals” you speak of and check out the Facebook profile and then the same person in their 9-5 retail gigs.

          I am not saying Millennials are any less cosmopolitan than any other generation, only that their virtual lives make them lose contact with the fact they live just as average lives as everyone else, music festivals notwithstanding. 😉

          • Zach Dornan

            There is more to our generation than you give us credit for. Most of us are deep in debt from college and find lower wages in a highly competitive job market .But we make the best of it and live frugally. That’s what this article alludes to. But we find comfort in music and dance culture. Yea it’s a first world perspective the article is about the U.S. and U.K. both first world countries. Your throwing around a lot of a assumptions here. You don’t know me or my background. I love that I can travel anywhere in the world and people who barely know me will take me in as family all because we have the same ideals, love of music and culture. My generation is highly educated and independent and interconnected. I guess we can agree to disagree but I feel like your being pretty negative.here.

            • uberleet

              Not negative, but realistic, and you might want to reign in your assumptions before assuming what my “generation” is like and what kind of representative I am of it.

              Every generation has its own topical oddities, that is too be expected, with Millennial’s unbridled self-marketing through VR being their generation’s obnoxious version of the 80’s coke fueled roller disco party stereotype, but calling you out for declaring you are somehow unique for traveling or going to music festivals, even EDM, is appropriate because it is a silly sentiment.

              I have traveled all over the world, done mountain village homestays in Yunnan Province, danced the night away on the Nam Song in Laos, kayaked in Halong Bay in the morning mist, been agog in the temple complex of Angkor, got soaked in Chiang Mai during Water Festival, rode my motorcycle around the volcanic mountains of Bali, surfed the waves of Lombok, simultaneously watched the sun rise and moon fall up at Lake Titicaca, gazed over the jungle canopy from the highest pyramid in Tikal, trekked up to Machu Picchu, and way more,

              …every generation has its minority of multicultural homestay travelers, and going to music festivals doesn’t make one unique, coming from New Orleans you will have to take my word on that.

              I am not putting down Millennials for being inferior to any other generation, but am calling shenanigans on articles like this that give a false self-important impression of exoticness, when you guys are like any other 20-somethings of any other generation only with more sophisticated social media technology.

              I am glad you are getting a world education through local-oriented traveling, and I imagine we would have great discussions sitting on the ground of some Indonesian village drinking arak out of a plastic baggie while flirting with fellow travelers, but one favor if we do, please leave your cell phone with the Facebook app in your room because I could do without the selfies. 😉

            • Michael Washington

              “..every generation has its minority of multicultural homestay travelers, and going to music festivals doesn’t make one unique, coming from New Orleans you will have to take my word on that.”

              meanie bro….truth but still.

      • david f

        If you ask a Millennial these questions they will no doubt claim to be into these things but the reality is they are not. Maybe they just feel the need to express their real lives as colourfully as the lives they put on social media, they curate their words like their instagram feeds to sound more adventurous. I am a Millennial, this is what we do.

        Drop in ‘nightclub’ numbers probably have more to do with the drop in expendable income for the 21-38 year olds. The truth about us is our lives are probably even more mundane and pandering than the generation before us. Or if you’re me you would rather spend time in pubs with table service, atmosphere and 55 craft beers on tap.

        • Tanzgemeinschaft

          Not to forget ‘having children’ means going out less. Especially when their children are young.

      • Chance Gardener

        Remember though: that helidrop skiing expedition didn’t really happen until you took a selfie, put it up on instagram, facebook, twitter, tumblr, snapchat and youtube and got all your “friends” to “like” it.

      • Brendan Davis

        Ha this is so awesome and spot on

      • Bill Longley

        Doing and want to do. Seperate things.

      • Zeejet

        I’m a millennial and I don’t pretend to be adventurous or spontaneous. However, I hate nightclubs. People go to nightclubs because other people go to nightclubs under the false pretense of being social, being outgoing, and loving to dance. The real reason is simple: vanity and sex. People go to nightclubs to show off their hard work (makeup and outfits for girls, physiques and muscles for guys) and try to get laid. That’s it; casual sex and the excitement of hooking up with stranger is the main allure. Once you pass your early 20’s these things start to lose their sheen.

        I personally engage in hobbies (music, cooking, reading, woodworking) with my money and time, but don;t really travel (if you’re millenial and have the time/money to travel all the time, you are in the minority indeed).

        • 10songsblog

          Speak for yourself but when I started going to clubs in the 90s it was to fucking dance. The floors were packed and nobody stood around chatting we sweat it out to all that house and techno. And my friends older than me when disco was at it s height people went to dance.

          Nowadays it seem the younger set goes to clubs to preen and be seen and showoff how fabulous they think they look. While standing in the middle of the dance floor taking selfies or looking at their phones and not dancing. This did not happen when I first went clubbing, if we wanted to talk we went outside or removed ourselves from the dance floor to talk on the sidelines.

          And I still go out killing it on the floor, out dancing people who are now the age I was when I started going out.

          • Amanda L

            Totally agree. When i went out it was to dance. Now when I go out, I see what I call the egg of fertility. A hard shell of men standing around with a drink in their hand perving hard on the soft core of women in the middle dancing. When “dancing” takes place two people it’s really just a bunch of rubbing on each other. When I was out clubbing you had a few rooms…the dance space, the chill out lounge and an outdoor area to cool off.

    • karen

      No disposable income? As a person who grew up in 70’s when the walkman came out and we thought the world was gonna explode, blame it on electronics. Iphones cost 600. + and that’s not including monthly bills., downloading, wifi, netflex, ipads, beats headphones and the list goes on. None of this existed then so that’s at least 2 grand annually that was left to play out in the world cause what else were u gonna do? And it was f@#kin great! Experiencing the world live and dancing like no one watching and guess what? They weren’t.

      • Thomas F. La Vecchia

        great point. Is it technology that pulled us away from interaction or generational preference pushed the technology that way…

    • Jonas

      Is not having an editor for your articles a millenial trend as well? Because fucking Christ, this nonsense read like a 10 year old wrote it.

      • mineisbigger

        LMAO @ micro aggressions…I agree…I’m surprised you don’t see them protesting outside of strip clubs

        • Thomas F. La Vecchia

          I can see the picket lines forming…lol

      • 10songsblog

        LOL! I noticed the new club songs that get most dance floor action from women are the most misogynistic. Same in country music. Can you be a feminist and dance to hip-hop is the eternal question, I guess.

    • djrobsd

      If you look at night clubs that are still doing good, thy are places like Hunter’s in Palm Springs. They have never charged a cover (that I’m aware of), have always had reasonably priced drinks and strong pours, and the staff is generally friendly and go out of their way to make you feel welcome. In addition, with the exception of the dance floor area, the main part of the club does not BLAST the music, so you can still carry on a conversation with your friends, and they have jello shots and hot go-go boys dancing on the pool tables to top it all off. I’m sure they aren’t as busy as they were 10 or 20 years ago, but the fact that the owners continue to improve the property and pump more money into the business shows that they must be doing something right. A model, perhaps, for other night clubs to follow.

    • James Maxx

      I think the Nightclub industry has become more fixated on maximizing profits instead of experiences. As someone who has clubbed in NYC clubs in the 1990’s – early 2000’s and a big fan of EDM to this day it is unfortunate to witness. Now to have a good time you need to spend hundreds on bottle service (because drinks are watered down and cost $15…if you can get one), know someone in the club or have hot girls with you. Otherwise you stand in line forever, then go inside and get squashed into the “common people” area. Back then you spend $20 to get in no questions asked (just age) and they didn’t take your credit card. Along with the commercialization of nightclubs goes the music itself, so today we are listening to top 40 music (which is largely EDM based now) in a nightclub where we used to go listen to more “underground” stuff. If you walked into the Palladium or any other club back then, you would never hear that music on the radio. That being said there IS a lot of good EDM out there today, believe it or not. DJs just have to look harder for it, and not just mix whatever’s out on the radio.

      People go out to a club to experience something, not just listen to music in a large room. If the nightclub industry can tap into what the market wants to experience without financially raping them, and have DJs that can curate more than what the radio plays (remixes too), then I think they will still be around.

    • Marco Antonio Marrero

      I’m 44 and i LOVED going to nightclubs in the 90s because they had variety, one club played hip hop, one club had house, one club had freestyle, etc. now all clubs have the same shit, either top 40 or edm. it’s boring. also there expensive, admission and drinks. i stopped going a while ago. why waste my time going to a club to listen to music that i hate and spend alot of money. i’m also a dj and i even stopped that because of the same reason, the music is crap now.

      • Adam Westly De

        I agree.. But I think the the wadges people make don’t add up in a night out anymore.. And that’s why people see all these symptoms.. Today’s EDM = trash.. I totally agree, and I’ve been DJing since the 90s..

    • mctrol

      I couldn’t agree more specially when it says that nightclubs need to find more groundbreaking themes.

    • DJ Shiva

      “The attendance of nightclubs and bars have been on a steady decline for the passed several years and counting.”

      *PAST several years. Don’t just use spellcheck. Have someone else proofread your article.

      • Kurt Yates

        😉 I shared this article and haven’t received a windfall of responses so quickly in a long time! Love your show, by the way! 🙂

    • Jimmy McMinn

      It’s drugs fellas…. Bars can’t charge $15 for a water and then turn off the fountains so you can’t refill.. that’s it.

    • Jimmy McMinn

      Where do you people live? St. Louis has a thriving nightlife scene… hmmmm?

    • Dock Drumming

      I think this is key. The article says: “With new alternatives, such as online dating apps and websites, many millennial women feel that online dating is a lot safer and much more efficient than the organic ways of years prior. Millennials understand that controlled online settings are more appropriate for finding potential mates than drunken fumbles in a sticky-floored club. ”

      Without women, clubs can’t bring in men, who are the ones buying drinks for themselves and also many women.

      • 10songsblog

        True men buy most of the drinks.

    • Seth Conaway

      “passed several years…”
      “Again, nightclubs were an lively atmosphere for meeting people highly popularized by Generation X with trendy discos and rollerblading arenas.”
      Yep, spoken like a true millennial.

    • CitizenWhy

      Depends on location. Where I live – a kind of Brooklyn for Indie musicians and artists – Millens go to and perform at one of the many cheap music venues, attend band and open house parties, attend raves at various old warehouses, attend excellent cheap theater, go to cheap indie coffee shops, get together for political action (usually highly specific, one issue, or one community service), go to cheap or free outdoor events and festivals, hang out at home. All the male Millens I know (many) have girlfriends, and have had steadies since high school. Some have orgies, just for fun, no heavy philosophy or Playboy pomposity. Many llve cheaply in shared warehouse space. Biking and skateboarding are hugely popular. Some are into BMX. Every type of venue i have mentioned is within walking distance of my apt. BTW, I’m an old guy and I go to many of these places and that’s not a problem for anyone. I might or might not buy a drink, no pressure to do so. All the people I regularly talk with (not quite friends, definitely not strangers) are in their 20’s and 30’s. They like it when I show up at their performances.

      But this only covers one creative urban neighborhood. I have no idea what suburban Millens do.

    • Taylor Huston

      Its a matter of efficiency. People are social animals. People also like to date. For a long time the best way to socialize with other people, and to meet potential dating partners, was nightclubs.

      Nightclubs are horrible. They are 70% loud frat guys who want to pick a fight. Most of the women there are with a date. If you do manage to find an actually single one who’s there to meet someone, it’s too loud for her to hear anything you are saying anyway. Cover is expensive. Drinks are expensive. I can’t remember the last time I went out to a nightclub and didn’t have at least one drink spilled on me. Nightclubs are horrible, and I am willing to bet they always have been. But up until recently they were the best option.

      Now there are better options. Social media, facebook, online dating, activity organizers things like Meetup.com, all of these things let people find other people (both romantic and platonic) that share their interests and want to go out and do things. Why stay up all night at a loud nightclub and barely talk to anyone when I can go to sleep early, get up early, and go for a hike with a bunch of people that was organized on Meetup.com. Why go to a nightclub and try and guess which of the women there might be single, then try and have a conversation with them to find out their interests and hobbies, when I can just go on Tinder/Ok Cupid/Match and see a whole list of single women, along with everything I need to know about them.

      Now don’t get me wrong, I am not saying I’ve never had fun at a nightclub. I have, though it was almost always when i went with a date and a group of people I already knew. But for meeting new people, nightclubs are horrible. There are simply better options now.

    • Amy Schiffer

      As I read this article, I simply imagined being at a night club….dancing while everyone in the room stared at their phones, without the exchange of eye contact, guests bumping into each other like that of bumper cars at the fair.
      Perhaps, the clubs should make the “experience” more interactive….have a mega screen posts the thoughts and images of what attendees are posting — a holographic light show of posts. Drones with cameras filming club goers around; then, there in another room where spectators could watch. Really, this challenge to be conquered could certainly be revolutionary. (Apologies if I mentioned what was in other posts….I haven’t read all the posts.)

    • D-Jam

      The reasons make sense, but I toss this into the discussion:

      Many Millennials flock to big EDM festivals, thus it could mean they want a return of “rave culture” clubbing like in the 90s, as opposed to the uptight overpriced bottle service culture that’s dominated the last 15 years.

      • 10songsblog

        OR they could do some work and put some effort into finding clubs that will fit their needs as opposed to just going to yelp. It sounds to me like millennials get burned once and give up. To find a club you like today is not that easy. You have to try out several places but as I said that require effort and time and patience something the that cannot be done in clicks but with feet on the ground.

        • D-Jam

          I do agree with you, and I also think promoters and venues need to do a better job to make their events more appealing.

          Frankly, when I see Millennials out partying (I’m a 40something Gen Xer), I see them go to places with craft beers/cocktails and gourmet food…rather than $20 to get into a venue for $8 well drinks. Unless it’s a big name at the music venue, they’re still seeking more quality over status and fakery. I see many of these spots as nice restaurants/lounges with DJ booths and sound systems.

          I have seen many venues and promoters adapt to the changing times, but yet too many still cling to the last decade where they push booths, bottles, “proper attire”, fake people, and thus they end up struggling. It’s the rule in any business: adapt or die…and I have no issue with promoters and venues washing up because they wouldn’t change.

          Still, to your point, many need to explore. Here in Chicago some of the cooler events are NOT in downtown or the “hip” areas. Maybe internet promotion needs to step up, as I don’t think these kids are heading to the record store for flyers.

    • CMM318

      I had the worst experience at a nightclub in NYC which confirmed my hatred of nightclubs. I was on a girls trip with 10 friends from college. 4 of the girls live in NYC and one friend was texting a nightclub promoter who was gonna get us into some club on Saturday night- sweet!

      We go to dinner. Then on to DA CLUB! There is a line outside the club, with fancy red rope and shit. My friend, who is texting the promoter tells him we are here and to come on and get us… We wait and he doesn’t come, we wait some more. I’m loosing my buzz from dinner at this point.

      Finally he comes out and tell us some bullshit that he can’t get us in and walks away. Hmm alright. We couldn’t get into the club without him so we left to drink some craft beers. No dancing for us.

      It was obvious we didn’t have the right “look” to get in. The whole experience exhausted me. The scene is so very lame as well.

    • asucolin

      Electronic music sounds like an oxymoron. You mean the repetitive boomcha boomcha boomcha beats? Back in my day we watched MTV to discover new music and FM radio. Both are pretty much dead now.

    • Glen McBride

      Good lord, do you have a proofreader? If not, please find one.

    • Mitchell

      Nobody is going to nightclubs because “it’s too crowded, the lines are too long, it takes to long to get a drink”, so who are the people in line, getting drinks, and making it crowded? What a moronic article.

      • Thomas F. La Vecchia

        your comment made my night!

      • 10songsblog

        I think he meant millennials don’t have the patience to wait in line or get rinks. The could get a drink delivered faster with app I guess.

    • Shannon

      This article is very difficult to read based on the grammatical errors. The author is, allegedly, a journalist, and it is incumbent upon s/he and the editors to proofread and correct content. Start by learning the difference between the incorrect usage, “steady decline for the passed several years” and the correct usage, “steady decline for the PAST several years.” There isn’t a paragraph that doesn’t require major editing. It is difficult to understand why the Insider – the Guidebook to Millennial Culture – wouldn’t expect more of itself…or is this part of the Millennial problem? Less attention to detail and content due to less attention span overall?

    • Viir Exeter

      Millennials don’t have real lives. They exist inside of their cell phones, have never played in the street, and validate themselves through hitting the ‘like’ button and uploading pics of their latest meals to social media (like anyone gives one damn). Their entire world experience is VIRTUAL, i.e, pixel-based, un-real. Not one of them could exist 5 seconds without their cell phones surgically attached to the palms of their soft, pale, little hands. Going to an actual club would entail actually expending energy, dealing with real people in a real life situation, and dealing with REALITY, something that they are diametrically, categorically, violently opposed to doing. They might have to have a face-to-face conversation with real people, without hiding behind a 2+ year old avatar, and without
      resorting to Internet slang and emoticons, a fate worse than death.

      • Thomas F. La Vecchia

        Agreed. be careful you met get the evil eye emoji…lol

      • chris007

        I tried talking to girls and getting them to dance and they act like little kangaroos hopping away from me. So I’m like what the fuck?

    • Stacie4

      I wouldn’t go to a night club just because either. It is true about being around rude & disconsiderate people. I like going to a club with the purpose of seeing live music / bands I really enjoy listening to are playing! I think it has to do with our ages & the time frame! A lot of people come to have families & jobs, which begin to take priority. Plus, single folk have difficulty finding people who share their interest in music to meet up with. It is easier talking to a good friend for dinner or coffee or whatever. The start time of shows become late for people as well, especially with jobs & family. It is probably true to go other places to experience & listen to music! But still, in my opinion, I have met some incredible people through my enjoyment of music & there is nothing quite seeing your favorite bands live & singing along!!! And being amongst people who obviously share your interest in music & with a particular band!!

    • Jim McBride

      Social networking is helping people to do more than date online as facebook-fueled events and meetups etc. make it easier to find and create good parties any night of the week. The tech culture is growing too as the startup scene in dc has also led to coworking spaces full of launch and networking events where u drink for free or cheap and can mingle in a safe, friendly environment. Im sure that most big cities are developing these kinds of communities.

    • Elaine Caroll

      Please also add, that going out to have a few drinks has added up to nightmare for some when on the way home they get pulled over by the cops and arrested for DWI. Happens so often now, not like the old days when a cop will make sure you get home safe. Its easy to get busted for just having a few drinks. Why risk this expensive and humiliating experience when you can stay home with a few friends, have some drinks and food delivered, and enjoy some Xbox safe at home? Its getting riskier everyday out there!

      • chris007

        Especially with terrorism on the rise, it pays to stay home and relax.

    • Mmmmaven Project

      This article is terrible. No links to anything they mention, it’s clickbait and it’s very awful. Moving on…

    • Phoboskibbity M’Goo

      was this written by a MILLENNIAL? or is it that really the author and his friends can’t dance so would rather chill on some trendy roof top patio and talk about whats on TV? rather than grind on the dance floor?

      We are in a major recession… night clubs cater to the masses, the middle class the workers… not to mention more than half of new clubs fail in the first year just normally… there is this myth that the recession is over… its not… the economy did not recover, just super rich people recovered ( so they still go to their clubs in Manhattan ) the big cities known for clubbing are chugging along fine, my friend owns a club its just passed its 2 year mark, its full of millennials and Gen X, the trick is you have to throw some good parties and have some good promoters….

      not to mention the Rave Scene changed everything… clubbing was just about getting wasted and maybe dancing and picking up a chick or a dude to fuck maybe….

      Raving is about dancing… you get high with your friend and you spend 10pm-7am dancing your ass off and having a magical experience, a decent party has amazing lighting, crazy super cool deco, a plush chill space were you are your friends can cuddle and even take a nap and security will not throw you out….

      the high crest of the rave scene has passed but it has left us with “parties” and “festivals” ravers and hippies formed communities around this,

      its the Top 40 clubs that are really hurting… those are the places were casuals and people who just go out on special occasions flock too… people who like dancing and like good techno or house of Bass music are going to parties in little clubs thrown by small promoters and collectives and the bars just sit back and rake in the booze money…

      there are always places to go “for those who know”

    • Dan Cummings

      You are wrong on your birth years. Millennials are early 1980s to esrly 2000s Gen X is 1960s to 1980

    • RepliCarter

      Uber and Lyft have also made it easier to “pre-game” and so the clubs maybe aren’t selling as many drinks.

    • Johnny Bingo

      Millennials are simply not into cultivating a taste in music. They like the hits, and the next one…. clubbing is about refining a taste in a niche, while partying to accommodate that. It makes me sad that clubbing is now a circus show. And what makes me more sad is what seems to be a global War On Night Culture?? Its happening in London, NYC, LA, and Sydney (a once bustling place nocturnally). The day Berghain shuts, its all over… the vein short term memory idiots have won.

    • Ian Maddox

      How about we bring back the RAVE scene? I always liked these better than clubs. Much more experiential.

    • Uber Drowse

      I went to a night club maybe 5 times in my life. I agree to most of the stuff in the article, I personally don’t like that I can’t have conversations with friends, or a girl I would happen to meet there. The music is far from what I’m into and I won’t even start on drinks and prices. I used to spend lots of time in bars, especially with live bands, but now I prefer to go hiking or some fancy dining to any bar…

    • Adolfo Lopez de Haro

      Spanish gens go differently prior to the latest gen:

      Gen Z; Gen Global, Gen iPad (late nineties-onwards)

      The sister generations (the younger sister which I like to dub “Erasmus kids” or Zapatero Kids, who are greaduating from college now, born between late 80’s and mid 90’s,and their “older sister generation”, the “transition kids” born roughly between “1977 and 1986” who are fathers and mothers to the Gen Z kids and which I like to dub “the promised generation” , “the generation that never was”, “BMX/NES gen” or the “Spanish Gen X” This sister gens spanning some 25 years (between Franco’s death and the end of the century) share characteristics of both America’s Gen X and Millenial gens but also many things that are different. They are the sons and daughters of the “movida kids”

      The Late Francoist/Movida kids are in many ways similar to Gen X and Baby Boomers, but again, with their own set of characteristics that would prevent them from recognising themselves into either of Anglo-American’s gen-x or baby boomers, mostly due to being the sons of the Franquismo generation…Late francoism was still a dictatorship, but very much weakened and liberalised, something not entirely unlike what Germans lived in the 80’s with the end of the climax of the cold war and the reunification only 15 years earlier.

      The generation of Franco’s regimes. Too young to remember what it was like to live before franco, born immediately before, during or immediately after the civil war. The grew up in a poor and morally destroyed country and through hard work and solidarity turned the country around without much help unlike the marshal-plan countries, into one of the world’s wealthiest, safest and most incredible nations, all while suffering appaling lack of freedom, most importantly freedom of speech, and hoping for a future in which their descendants would be one day free. For me they are the “silent generation”, the “repressed” generation,but also the generation that founded what our country is today.

      Their parents (my great grand’s gen). The founders of the 20th century. The generation that “fought”. They fought in 3 wars (Morocco in the early 20’s, Spain in the mid 30’s and WWII in the 1940’s)This generation was really adventurous, spirited, idealistic and encompassed the spirit of the XXth century’s first half like no other perhaps in the entire continent. They also shared their terrible destiny and the struggle (and in the Spanish case, much like in Eastern Europe) the defeat against totalitarianism. This was a fratricide generation in my country were century’s old bad blood was poured in rives.

    • StepfordWife

      I agree with a lot in this article. I’m 29 and the friends and family I hang out with range in age from 25 to 42. We only go to clubs when we are in Vegas or Miami. We take trips around the world without setting foot into a nightclub. If I’m going out its to a bar or lounge. Some place with good drinks, music that isn’t deafening and seating. We bowl a lot, I met a guy at the bowling alley a few years ago. Most of my friends and family have families so going out to get wasted isn’t really a thing for us. I do agree that changing the atmosphere in the clubs will draw in that younger crowd and the kids who will be 21 in the next few years

      • 10songsblog

        So you are one of the few who are not broke. frankly I like to travel also but I HAVE to go out dacning it is not an option for +9sanity reasons. So I have to budget than in.

    • Captiosus

      Gotta love how they keep trying to push the start of the millenial generation back further and further. I’ll take the word of well respected academics on it and leave it at 1980, thanks. Born in 1977, I’m firmly Gen X in my attitude and beliefs. I didn’t grow up around the turn of the millenium, I was already an adult, graduated college and out on my own. That’s the exact opposite of what it means to be a millennial.

      As for nightclubs, I think that very much depends on where you grow up. Having grown up in Southeastern Virginia, the only “night clubs” around here really catered either to the country music scene, mainstream rock, or military folks. They were generally poorly run with bad local cover bands and very little in the way of anything approaching new music. From ages 18 to 23, I basically hung out at one little dive-slash-pool hall because I had friends who liked the place. I made some friends there over the years but then it went out of business and nothing ever took its place.

      I just turned 39 and I haven’t been to an actual night club since my early 20’s. There just aren’t any here worth visiting and if I were to go to a place with an abundance of nightclubs, I’d be treated as an old fart grandpa by, you know, actual millennials. So why bother?

    • Mitchell Lodge

      Not one mention of adults playing computer games… easily the biggest factor.

    • SlayerNina Friki

      Sooo… The only way to save nightclubs is to attend to a crowded place, buy expensive drinks, listen awful music, can’t talk to my own friends and being harassed by assholes?

      I still don’t get why they call Millenials “stupid”.

    • UnitedStatesCitizen

      Night clubs are expensive, thats the main reason. If you go to a club more than once in your life, than you know about every issue with clubs mentioned in this article and people still go. Those issues will always be present and I dont feel have changed with time or will change. Also I think there are a lot of clubs that wouldnt even be around if it wasnt for social media as A lot of club goers use social media to find out what clubs to go too. So I have to come back to money, I feel like its probably more likely that more people have less money are working more and they dont feel like the club scene is worth it after a while. I think a lot of people like to give some of the reasons stated in this article instead of just saying I cant afford to go out every weekend or multiple times in a week and blow money at a club.

      • Thomas F. La Vecchia

        It prob is strictly financial

    • aytakk

      Where I am (Adelaide, Australia) microbrew/cocktail bars and small venues are on the rise while the larger venues are shutting down. We had a change in licensing laws here that made setting up small venues a lot easier so there has been a boom. Basically Adelaide is trying to become more like Melbourne with a laneway culture of small venues.

      Its driven the standard right up so where a good bar/club would survive before, it needs to have that extra something special to survive now. A few of the small venues have shut down in about a year in spite of having positive reputations. Good but not good enough.

      The hipster element in all of this can’t be ignored. There is a market for exclusivity, expensive microbrew beers and cocktails. Pubs still have the regular cheaper stuff though.

      • Thomas F. La Vecchia

        So its not just in the USA… Interesting

    • Dominic Quintana

      One aspect you might not be thinking of is the economy that Millennials are living in. The job market for long-term, well-paying jobs with benefits is frankly abysmal. Why would they be out in nightclubs blowing hundreds of dollars on the weekend if they can be “downsized” or laid off on Monday?

      At least speaking for myself, this is a huge reason why I don’t go out to bars or clubs anymore. I’m much happier having a dinner at someone’s home with a few friends. Much cheaper and more fun.

    • MF

      So instead of fixing prices and costs to make the experience affordable, and god forbid it hurts profits in the short term, clubs are just doubling down, partnering and getting more glitzy and flashy while still keeping costs high, if not raising them.

      Logic never fails these people.

    • Adolf_Mingan

      From 22-24 and 25-26, I attended both nightclubs and concerts on a budget. My time with clubs has been good mostly. Used to go to underground clubs in Alburquerque, not your poppy music from radio, charts, flavour of the weak. People got along mostly there, door prices were cheap compared to other people’s experiences. I did not feel peer pressured to blend in with drinks. Dancing was a blast as I hated being at home alone month in/out during college. Nowadays like most Gen Y, I am saving up for either a future date with clubnights or just getting ahead in life, be it job searching or looking for opportunities to expand my skill set. I will say drama in any circle ruins the memories of night life as you question why did you move away from home. Sad when those who ran good club nights ended them out of selfish reasons or betrayed their conscious. Maybe people will get back together who knows.

      I will agree with other commentors that most of this generation is struggling to stay on their feet financially. I cannot say much on de-humanization via technology overtaking interaction in person. Funny how people told me to come out of my shell as a teenager, only then to find most people went into theirs as a 20-something. I am more out-going now than back then, loneliness is not something to be proud of. You too shall hurt in time. Nothing wrong talking to strangers, that is how you break ice and perhaps make some new friends and connections. I am more inclined now to branch out than stay small and unconnected. I like how other Gen Y told me that I would not be popular without iPhone shit back in freshmen year of college. I kept being frugal into my post-high school life as I did not really see a need for all this technology eating me up. Doubt anyone with it would be anymore happier than those without.

    • frankieboy1

      daughter’s catholic HS banned all phones (including smartphones) during school hours.. As a result she has been able to develop a nice group of friends (including a steady group of kids at lunch) that are becoming very close-and from what I hear the phones will not be back anytime soon…

    • dookieboot2

      Apparently millennials don’t seem to know how to properly edit prose either. There are at least ten grammar and usage mistakes in this article.

    • Christian Hutchinson

      Its called a $10000 dollar for a DUI. Plus any halfway decent job requires you to be carried on the company’s insurance, which means a DUI hurts you in the job market for 3 to 5 years.

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