If you want to be excellent at a certain skill, it’s going to test you. You will experience frustration, struggle, setbacks, and failures. It will require relentlessly pursuing and pushing past your limiting beliefs. That’s true as long as you want to continue to get better, or even maintain a reputation of excellence. The satisfying reward is being excellent at something you’ve earned through your own sweat, tears, and hard work can be insanely satisfying.
I recently had the opportunity to talk with Zach Paone who is a 26-year-old entrepreneur with a love for helping businesses acquire customers. Zach is the founder of Advincible Media, a premier customer acquisition agency that specializes in messenger bot marketing. He started his entrepreneurial venture in college where he would study online courses on data science, information technology, pattern recognition and digital marketing. Before he started his business he was driving for Uber and waiting tables in order to fund the business. Soon enough, he was able to start Advincible Media and the rest is history.
I was able to ask him a few questions and here is what he had to say:
Which people in life inspire you the most? Why?
The people who have the amazing stories of them pushing through when all odds are stacked against them. Things like that make me look back at potential and the power of our minds and how if we truly focus on something and believe in it, we can make it happen.
“Never give up.” It’s one of the most cliché sayings you’ll hear as you’re building your business. However, there is a reason these sayings are clichés. You never know when success waits around the corner.
Everyone knows to believe that is easier said than done but the alternative is giving up. That’s not an option.
What do you think makes your work stand out?
I truly care. Recently, I worked with a Premium tea company, Yatra Tea, based in Boston, Massachusetts and the owner mentioned how I was the only advertising expert he talked with that actually asked questions about the business and put extra time in to make it great, rather than those who do the bare minimum just for a paycheck, leaving the client in the dark on what can be done to improve.
Photo Credit: Samantha Barracca
