Millennials also called the Generation Y or Gen Y, are a group of people whose birth year starts from the mid-1990s to 2000s. This generation is popular for its immense indulgence in the field of communication, media and digital technology.
Millennials are highly receptive to video games in general and a few marketers have found that there is an indicative overlapping between millennials and gamers. Let us see how!
Gamers and millennials share almost the same characteristic features. According to The Entertainment Software Association (ESA), around 155 million people in America play video games. The 2015 Essential Facts about the Computer and Video Game Industry study reveals that about 56% of the US gaming population is below the age of 35 years out of which 30% fall under the category of the millennial generation.
With a rapid increase of games and gamers every year, it is highly important for the marketers to understand as to what the users think and here are a few facts which reveal the truth of both the gamers and the millennial community.
Gamers and millennials are extremely passionate individuals. A study taken in the year 2014 reveals that the players spent around $22 billion on video game products.
Hence, it becomes important for the marketers to coordinate according to the interests and preferences of the gamers all around the world in order to keep them engaging.
Millennials can be fickle and erratic in reaching the age group between 18 to 34 years. Generally, millennials follow the same behavioural pattern as the gamers. When you observe the gamer segment, you find that there are a number of people who are not interested in advertising as they feel that it interrupts their gaming experience.
Millennials look for diversity in whatever they do. 44% of the people in the US are female gamers. There are people who prefer to play the games on multiple platforms like a smartphone, tablet, iPhone, iPad and desktops. According to a online casino website RedSpins, the number of women and men playing in their website is approximately the same.
Thus, it is important for the marketer to understand the nuances of the gamers as they do impact the online gaming industry immensely.
Also, as a marketer, it is important that you are well aware of the business objectives. Once you understand the business objectives and know what exactly are the needs and requirements of the gamers all over the world, it becomes easier to sustain yourself in the gaming industry.
Millennials are the media’s favourite generation. They are the driving forces behind every business and on keeping up with their behavioural patterns, the marketers are sure to position their brands well in the current market.