Are you one of the four million Americans that registered a small business in 2021? If so, congratulations. Here’s a question that you may have asked yourself already: how will you manage it all?
How will you generate leads, run analytics, and stay on top of accounts payable? Luckily, there are many platforms available to automate these backend tasks. From automated lead generation to automated accounts payable, the possibilities are endless. Not convinced? Just keep reading.
1. Customer Satisfaction
Customer satisfaction is a top priority for businesses around the world. Yours is no different. Have you noticed a need to improve customer relations? Automated customer support services can help.
By adding automated support to your customer relations strategy, customers will be able to receive rapid assistance 24/7. There may be specific issues that an automated system can’t tackle, and that’s okay. By incorporating this automated system, customer support specialists are freed from repetitive tasks and able to address those issues that can’t be remedied via automated assistance.
2. Operational Costs
Yes, incorporating automations is an upfront investment. However, once that initial investment has been made, customized workflows within a business can drastically decrease overall costs.
Rather than relying on a virtual assistant or online business manager to conduct these repetitive tasks, you can rely on software in order to reduce labor hours. Consider placing that virtual assistant into a more crucial role within your business – one that truly requires the human touch.
3. Human Error
Let’s face it, no one is perfect. However, business operations aren’t exactly where we should welcome a multitude of errors. By installing specific workflows that are customized to your day-to-day operations, consistency is guaranteed. Gone are the days of forgetting to send follow-up emails, schedule team meetings, or advertise upcoming events.
4. Brand Visibility
This is a wonderful benefit of having automation within your standard operating procedures. With automation, you can free your time to create new content, design new products, and network with entrepreneurs around the world.
You can also use that free time to increase your brand visibility. This can be done in many different ways, such as live streams on social media platforms such as Instagram, Facebook, Clubhouse, and LinkedIn. It may benefit many business owners to consider spending this free time in creating short-form video content, seeing as short-form video is taking the digital marketing world by storm.
5. Stress and Overwhelm
We don’t have to tell you that business is stressful. In fact, Forbes magazine recently released an article regarding the impact of stress on entrepreneurs around the world. Forbes stated that 72% of entrepreneurs report experiencing mental health concerns. Knowing this, the impact that automation can have on reducing stress should be considered a huge benefit.
Automation can not only improve a business owner’s overall wellbeing, but it can also create a positive impact on employees. We’ve stated how amazing automation is at spontaneously sending reminders, proofreading materials, providing analytics, and prioritizing customer service. However, we urge businesses to take that a step further and consider how automation can curate an enviable working environment. How cool would it be to set the standard for occupational wellness?
Streamline Your Business Processes
Though it takes some upfront investment and time to implement, automation pays for itself many times over in smooth, streamlined processes. Our hope is that these benefits sparked your interest enough to consider the endless possibilities automation can create for yourself, your employees, and your business.
