New Theory Interviews Samatha Giraud
How did You Get Started in Fashion early on in your career?
I like to research the latest and newest material and fabric to craft designs that our customers will love. It’s relatively time-consuming but the material and fabrics we use in all of our designs helps set us apart from the competition.
What is proudest accomplishment to date?
Well, I have two: I am very proud of my two children, as well as the open dialog that I have with my team and stakeholders. During each stage of production, I’ve been able to develop strong relationships with internal stakeholders, teams, and international clients throughout the years.
What has been your biggest struggle and how did you work through it?As a mom of two children and an entrepreneur running an international company, finding work-life balance is very difficult. However, I’ve learned how to balance home with work and take time for myself when I need to recharge and reenergize. Self-care is critical to living a happy and healthy life.
What’s next for your line?
What does your company look like in five years?
Samantha Giraud is the founder and creative director of global performance and sportswear brand, XAMAS and couture collection, SamanthaGiraud.com. She established her designing career in 2003 and expanded her fashion artistry while studying at the world-renowned school “École de la Chambre Syndicale de la Couture Parisienne” in Paris.
Her fashion sense is influenced by her mother, bringing about her passion for creating chic, elegant, and high-quality apparel. From bright, vibrant colors, and exquisitely streamlined tailoring to ultra-feminine silhouettes and boldly unique yet wearable pieces, her signature style is exhibited with intricate hand beading, exceptional applique, fine embroidery, and rhinestones.
Samantha is married, has two children, and splits her time between Hong Kong and Paris. For more information, please visit XAMAS for the sportswear collection and visit SamanthaGiraud.com for the couture collection.