By Missy Worthington
Bored of the basic blow-out? Now, you can instantly take your blow-out to the next level thanks to Redken’s NEW glow dry style-enhancing blow-dry oil, a revolutionary heat-responsive oil created with a blow dryer in mind that just launched on August 1st!
“Many women use hair oils to nourish and moisturize their hair, but there are also multiple styling benefits that certain types of hair oils can provide,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken’s new glow dry style-enhancing blow-dry oil is a simple product that any woman can work into her daily hair-care routine to get the shiniest, silkiest strands ever.”
Redken’s heat-responsive silicone technology delivers instant diamond-like shine with style and control, and it reduces blow-dry time when paired with Redken’s pillow proof blow-dry express primer. Finish any style with Redken’s pillow proof blow-dry two-day extender to help extend the life of your blow-out for up to two days!
Glow Dry Technology
New glow dry style-enhancing blow-dry oil features Redken’s first-to-market heat-responsive oil technology with a blend of two heat-transforming silicones that evaporate when heat is applied to add instant shine and style without the weight.
Cyclopentasiloxane: carrier silicone that delivers dimethiconol, which adds discipline and manageability.
Phenyl-Trimethicone: shine-specific silicone from the nucleus of the oil.
British-born beauty Suki Waterhouse (fun fact—her name is actually Alice, Suki is her nickname) is is the official face of Redken’s NEW! glow dry style-enhancing blow-dry oil. She is also currently the face of Burberry and has several upcoming movie roles. She has appeared on the covers of Tatler, Elle U.K., Allure U.K., and appeared in Vogue, Love Magazine, Stylist, and Vogue Japan. Suki recently ended her two-year relationship with A-list (and total hottie) actor Bradley Cooper, who is 17 years her senior. “When I was growing up, I butchered my hair at two in the morning…you know, when you want a change? My bangs…I’ve let them grow out, I usually cut them back in. I’ve done it in my bedroom before. It’s not a great idea. I don’t recommend it!,” said Suki about her biggest hair mishaps. “Blonde is natural for me. I’m one of four, we’re all blonde. I went brunette for a movie and I always wanted to go brunette. I’ve got these twixy eyebrows that are black, so it was cool to see what it was like, and it was really nice.” (source: Redken.com)
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DIAMONDS ARE A GIRL’S BEST FRIEND…check out Redken’s full portfolio of “Diamond Oil” products
NEW! glow dry style-enhancing blow-dry oil
Lightweight, style-enhancing heat-responsive blow-dry oil for all hair types and textures. Safe for color-treated and chemically straightened hair.
Technology: Features Redken’s NEW heat-responsive Silicone Technology.
Benefits: Adds weightless shine, style control and manageability.
Diamond Oil High Shine Airy Mist
Build-able, shine-enhancing aerosol oil for all hair types and textures, especially fine hair.
Technology: Features Redken’s Sparkling Oil Complex with Coriander, Camelina, and Apricot Oils.
Benefits: Instantly adds multi-dimensional shine to the hair. Build-able lightweight formula leaves hair feeling feather-light.
Diamond Oil Shatterproof Shine
Silicone-free care oil that fortifies and conditions hair for diamond-like shine. Ideal for medium-coarse hair types, especially if dull or damaged.
Technology: Silicone-free oil comprised of Redken’s Shine Strong Complex with Coriander and Apricot oils.
Benefits: Treats damaged hair from the inside out, leaving hair twice as strong and three times shiner; adds moisture, reduces frizz and breakage, and allows for increased flexibility and reduced breakage.
Diamond Oil Shatterproof Shine Intense
Silicone-free care oil that fortifies and conditions hair for diamond-like shine. Ideal for coarse hair types, especially if dull or damaged.
Technology: Silicone-Free oil features Redken’s Shine Strong Complex with Coriander, Camelina, Coconut, and Apricot oils.
Benefits: Treats damaged hair from the inside out, leaving hair twice as strong and three times shiner; adds moisture, reduces frizz and breakage, and allows for increased flexibility and reduced breakage.
