Selecting the best packaging materials for your food products can contribute to the sales you will make when you finally take them to the shelves for selling. The packaging you choose, either stand up pouch, container, or box will affect how your business will grow. It can be challenging for any manufacturer to select the right packaging for your products, even with so many options available.
Here are tips to help you select the suitable product packaging:
1. Look for durable and quality packaging materials
When looking for packaging material for your product, do not just go for unique styles. Your priority should be protecting your products. Ensure you look for quality packaging that will keep your products secure through the supply chain until they reach the final consumer.
Although durable and high-quality packaging material can be a bit expensive, you should include it as you decide the cost of your product. Investing in quality packaging products will help you avoid the costs of replacing damaged shipments. Ensure your products reach the shelves looking the same as when they left your production line.
2. Take advantage of unforeseen cost savings.
The cost-efficiency of packaging is affected by various factors such as how much you order, where you buy from, materials, and sizes. However, think of how the packaging materials should help you save your money in other progressive ways. For example, choosing light materials can help you save on transportation costs as they charge according to the weight of products. Also, select a packaging material that is easy to handle and increases your products’ competence. When choosing packaging materials, look for materials that can help you save costs and avoid those that will add to unforeseen expenses.
3. Choose standard sizes and shapes
When looking for packaging materials, stick to the standard sizes and shapes that are easy for packaging manufacturers to produce. You can save a lot of money when you choose standard sizes and shapes. Although unique sizes and shapes can attract customers on the shelves, they are costly and cause challenges during the packaging process.
Selecting standard sizes and shapes helps you attain convenience and flexibility during packaging, transportation, and handling of the products. Avoid packaging materials that can increase your packaging costs. Instead, use your savings to invest in smart packaging that will be attractive and enhance your products’ brand recognition on the shelves.
4. Consider transportation and supply conditions
When choosing packaging materials for your products, you need to think of the conditions your products will come across on the transportation and supply chain before they reach the final consumer. Also, consider the transportation means and how long they will take before reaching their destination.
You need to select strong product packaging that will withstand any conditions they meet on the supply chain. Consider the distance your products will travel if they will be on ships or tracks, and you need to protect them to avoid damages. It is crucial to ensure your products reach their destination safely. You should ensure they are still eye-catching as you take them to the shelves for selling.
5. Choose excellent designs and branding
It is essential to invest in the best packaging designs for the graphics and packaging materials. The packaging materials you select can affect your branding. Choose packaging materials and designs that can help you connect with your target customers, and you can use them consistently for all your products.
Great graphic designs can influence customers to purchase your products. Look for a graphic designer who can create great designs that can help customers connect with your products. You should select a graphic design that matches your logo and all your product lines. Through a great graphic design, you can send the right messages to customers, boost your sales and increase your business growth.
6. Choose environmentally friendly materials
When looking for packaging options, you need to consider sustainability regardless of the products you are dealing with, either food or pharmaceuticals. Choose recyclable packaging products. Environmental-friendly packaging can impress customers as they will see you are conscious of the environment. Being eco-conscious can boost your brand and bring more sales to your business.
7. Choose always readily available materials
Packaging materials are one of those products you will always need in your production line. Therefore, you need to look for suppliers that will always be available anytime you need the materials. Build a strong relationship with suppliers so that you can get the packaging materials readily available to meet your demands.
Bottom line
When looking for packaging materials, you need to choose durable and secure materials to ensure your products are not damaged during transportation. Choose standard sizes and shapes which are easy to use and convenient when transporting your products. Ensure your packaging materials are decomposable to protect the environment. With suitable packaging materials, you will boost your brand and attract more customers to your business.
