3 Reasons to Create a Dating App

    With technology permeating every area of our lives, it’s easier than ever to find someone to love. Unlike the old days, you can find someone to go on a date with from the comfort of your own home, and dating websites were the first sign of this development, but they’ve long since been surpassed.

    The dating app has since proved itself to be the superior form of online dating, as it is more convenient and accessible than a dating website. Today, we’re going to be exploring three of the reasons why dating apps have become a popular choice for talented web developers to work on and publish, so let’s get into it.

    They Are Profitable

    Dating apps are one of the most profitable options for a young software developer with a lot of time on their hands. Since a dating app can make quite a bit of money and it’s not that challenging to code, software developers who are just getting started can sometimes make a decent profit off of one.

    Even if a developer isn’t creating their own dating app, there are plenty of firms that are looking for contractors to work on dating apps. Talented software designers will often be in high demand, and many of these companies are willing to offer impressive wages to employees who design their next dating app.

    They Have a Wide Audience

    One of the reasons why dating apps are so profitable is that they attract a wide range of users. Most dating apps will be downloaded by a plethora of people who are looking for that special someone, and each person who installs it will be another potential customer.

    Developers often see plenty of new users on their dating apps when people grow unsatisfied with an alternative like Tinder or Bumble and decide to try something new. The challenge lies in retaining those users instead of losing them like the competition and having them move on to the next big thing.

    Ads Are Easy to Implement

    The next advantage for those looking to create a dating app is that they provide a simple platform for ad integration. Dating apps will often be prime territory for banner ads and even full-page ads like on some of the more popular dating apps. As users look through potential partners, there are many ways to unobtrusively sprinkle ads in.

    Coupled with subscription fees, ads are what help make dating apps some of the most lucrative ones around. Of course, the interface also has to be designed with the ads in mind so that they don’t end up looking tacked on or out of place, as that can look jarring for users.


    As you can see, there are many reasons why dating apps are popular for both users and software developers. There are plenty of young workers in the field who have the skills needed to create a dating app and even make some money off of it.


    • Tom La Vecchia

      Founder of New Theory & X Factor Media

      Founder and Publisher of New Theory Magazine and Podcast. Serial Entrepreneur who loves wine, cigars and anything that allows to people to connect and share experiences.

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