Videos are undoubtedly the most effective marketing tool at the moment. Statistically, 86% of video marketers attest that this marketing method generates more leads. However, the secret of success lies in the creation stage. You need to get it right to achieve your video marketing campaign goals. So, what do you do to get effective marketing videos? It would be best to create that impressive marketing video using the following tips.
Make the video short and engaging
Making a compelling marketing video isn’t a walk in the park. That is why you need professionals like animation studios Melbourne to give it an expert touch. The video needs an attractive thumbnail that will intrigue the viewers. But, remember that the target viewers are likely to click away within the first 10 seconds. You need to capture their attention and manage to convince them that it’s worth their time. The best way to achieve this is by sparking the viewer’s curiosity through teasers and questions for the hook.
When creating the script for your marketing videos, remember that your potential leads need value. Going direct into selling a product or service to them will likely result in a high bounce rate. It would be best if your video tells a story that resonates with the viewers. You can market and convert them at the call to action phase after providing them with value. The best way is to tell a verifiable story of how your product or service helped a client. It will be easier to convert the viewer once they find value in your story.
You might be tempted to create a single video for related topics to save time. Unfortunately, doing that will work against you. For instance, if you have five ideas, it would be best to find a common thread and make a video about it. Cramming all the video ideas into one will leave your viewers confused and lose them.
Optimize for search engine
Video marketing’s popularity means that you are competing against other marketers. So, after making your video, you need to optimize it for a higher ranking on search engines during publication. You will do this by first using a search engine optimized title that contains the keywords you want your video to rank for. You will describe your video using the target keywords. The right description will enable Google’s search spiders to determine what your video is about. Finally, you will tag it with the relevant keywords so that viewers can find it when they search for the keyword.
Caption for wide reach
Many viewers watch videos without sound, with some, unfortunately, having hearing problems. Some watch the videos while in noisy places such as trains or subways. It would be best to include a closed caption to enable the viewers to get the message without necessarily listening. Captioning will give you wider reach even to those who struggle with your video’s language.
Marketing through video content is vital in this information age. However, your marketing campaign’s success heavily relies on the video’s quality and features. That is why you need experts like animation studios Melbourne to assist you. The professionals will help you achieve all you have read in this article.