Tips And Why To Invest In SEO And PPC:

    If you are a business owner, chances are you have already considered using online marketing or boosting your online presence to help get the word out about your business. And if you are still standing on the social sidelines, there has never been a better time to get started.

    Scaling any business is not easy, whether it is a textile business or an online business. But an online business has advantages. For instance, a textile retail store has a defined audience, typically a radius from the business location. An online business is not constrained by this and can market to a worldwide audience.  

    To formulate that, you will have to try one of these two marketing tactics:


    • SEO – Search Engine Optimization
    • PPC – Pay Per Click


    Once successful marketing and advertising strategy are identified an online business can simply open up its targeted new customers and keep the cash flowing in. To know in depth about SEO and PPC make sure to visit

    With its extensive reach and dynamic functionality, probably there are only very few businesses that could not benefit from online marketing or have a presence on online. And starting there will make it easier when you want to try something new. But your website needs to appear on the first page of Google or any platform search results if you want to see any real business from the web.

    Search Engine Optimization (SEO):

    Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results, often referred to as natural or organic results.

    Pay Per Click (PPC):

    Pay Per Click, also known as cost per click, is an online advertising model used to generate traffic to websites in which an advertiser paid a publisher when the ad clicked.

    Why To Invest In Search Engine Optimization Or Pay Per Click?

    Whether we are looking for a shampoo or a vehicle towing company, we turn to Google. That’s why as marketers, it’s important to make sure when people are looking to buy a product or service you offer; your websites need to be in the first page of search results waiting for them. To accomplish this task utilizing SEO and PPC are the best solutions.

    Tips To Invest In SEO And PPC:

    Thoroughly screen any digital marketing agency before hiring them.

    Put the serious thought in to your keyword strategy. It’s important to use keywords and target certain keywords to see if your website rises in the ranks for those keywords. Avoid overfilling your site with them as it is a thing of the past. Use the keyword twice or thrice not more than that.

    Before you get into PPC, it’s essential to make sure your website is SEO-friendly so that you can get visitors to stay on your site

    It is important to publish awesome content, carry out link building and make sure your website is easy to navigate.


    • Tom La Vecchia

      Founder of New Theory & X Factor Media

      Founder and Publisher of New Theory Magazine and Podcast. Serial Entrepreneur who loves wine, cigars and anything that allows to people to connect and share experiences.

    You May Also Like

    How Personal Loans Can Improve Your Credit Score

    There are many ways to improve your credit score, with some being quite interesting. ...

    PR Is the New SEO with Yitzi Weiner

    Rabbi Yitzi Weiner joined the New Theory podcast as he shares why PR is ...

    Top 40 Millennial Influencers to Follow in 2018

    Check out New Theory’s top Millennial influencers for 2018 So why 40? For one, ...