You may already have a functioning business website, but the suspicion lingers that something is missing. The results you anticipated are nowhere near your actual numbers every time you check your traffic reports.
Building an effective business website involves more than just highlighting your product. You have to work with the Internet to place your content in front of as many eyes as possible.
Start educating your designer mind today, and check out the following key SEO design tips for your site.
Introduce yourself to SEO
If you’re not familiar with the specifics of search engine optimization, now’s the time to learn. Your website will never achieve its full potential without the inclusion of proper SEO elements in your design.
Search engine optimization will teach you how Google selects its results when anyone enters a search query. When you understand what the Google search algorithm is using to determine a “good” result, you will be better equipped to create powerful digital content that will qualify.
Link your content to social media
Social media is one of the most wide-open platforms on which to display your organization’s digital content. If you include social media sharing buttons in your website’s design, then users have the chance to “share” your content immediately with friends and family.
It costs your business nothing to add these simple sharing links, and every “share” you accumulate represents a piece of free digital marketing. This website for water-level sensors offers a solid example: It places the sharing icons at the bottom of the page for the convenience of web users … and you can do the same.
Optimize for mobile access
There’s no denying the massive and ever-increasing influence of mobile technology on today’s business culture. People use their smartphones and tablets to zip around the Internet all day long.
Your digital content needs to be suitable for the small display of today’s mobile devices. It would be quite a job to create a seperate site for every type, so you need to learn the coding tricks that will optimize your design for smaller displays.
Start your research with “media queries,” and learn how to set your website to adjust automatically to whatever screen is currently viewing the content.
Use your business blog as a tool
Every 21st-century firm needs to have a blog. Your blog is a tool for visibility, engagement, and building a collection of backlinks.
The majority of your digital content will be presented within the pages of your business blog, so the creation process should come with something distinctive. You won’t benefit from a random collection of posts riddled with marketing rhetoric and shoddy sales pitches.
Invest time in learning how to compose a top-of-the-line blog post, so you’ll get the most out of your business blog.