Social media sites personalize content for every user to be able to quickly glance and still capture attention. Researchers are worried this technology will permanently disrupt concentration, especially the next generations. Social media companies hire individuals called attention engineers who take principles from Las Vegas casino gambling to correlate attention and data. The goal for these engineers is to make products and sites as addictive as possible to increase profit margins. Social media is designed to be addictive and many people believe this tool is disrupting the social design of society. Social media increases profit by capturing users attention and data to be sold. Research shows the more a person uses social media, the more isolated and lonely he or she feels; the term ‘social media depression’ generates from people scrolling through the lives of others and comparing their lives to other social media profiles. This video presents the secret manipulation behind social media.