U.S. plastic surgery, cosmetic spending hits record $15 billion in 2016 with Millennials Leading the Charge
Latest statistics reveal that the plastic surgery and cosmetic procedures are increasing yearly. Both men and women wanting to halt the aging process as millennials are getting botox at an earlier age along with the goal of mimicking Kylie Jenner’s lips. While baby boomers aiming to reverse father time are seeking dermal fillers, fat transfers, facelifts and other procedures that drove the plastic surgery industry revenue to a record $15 billion last year according to the American Society of Plastic Surgeons.
Spending on plastic surgery in the United States for non-medical purposes and other cosmetic procedures, such as Botox and lip injections, rose 11 percent in 2016, the American Society for Aesthetic Plastic Surgery, an organization with 2,600 plastic surgeon members, said in a statement.
This increase is due to millennials seeking to keep their youthful looks and baby boomers attempting to stay competitive in the workplace and doing it for “job reasons” cites NYC and LA based plastic surgeon Dr. Douglas S. Steinbrech.
The increase of plastic surgeries are not limited to women as men are now growing the market as the “stigma is now gone” as it relates to male aesthetic procedures asserts Dr. Steinbrech. He dedicates 80% of his practice to focus solely on men’s aesthetics in his offices in Male Plastic Surgery NYC and new office Male Plastic Surgery Los Angeles.
Social media is one of the main reasons cited by patients who are seeking Rhinoplasty according to NYC based Facial Plastic Surgeon, Dr Philip J. Miller. “The selfie is driving awareness to facial features and self-awareness”, according to Dr. Miller.
As cosmetic procedures continue to be highlighted on television shows like “Botched” and in celebrity selfies, plastic surgery has become acceptable to millennials who are starting at an earlier age.
Patients seeking plastic surgery procedures hope to enhance their appearance and as its a useful tool in boosting confidence.
In 2016 alone, surgeons performed about 1 million liposuctions, breast augmentations and tummy tucks, the three most popular forms of plastic surgery, the American Society for Aesthetic Plastic Surgery said. While men opted for Liposuction, Male Breast Reduction and Male Rhinoplasty.
Many plastic surgeons are attributing this these record spending numbers on plastic surgery and cosmetic procedures to the increased usage of social media platforms. These
Celebrities, influencers, models and other socialites are shaping a new vision among the masses – by promoting their customized look they received from their plastic surgeons. As we continue to watch more celebrities and media acceptance for plastic surgery, we will continue to seeing even higher spendings on plastic surgery and cosmetic procedures as soccer mom’s and average Joe’s are trying to keep up with looking younger and stay competitive in their careers.
