Millennials simply consume media much differently than different generations.
Who are the Millennials?
- 47% Men
- Under 60% White (a record low)
- Consume media differently
- Love Social Media
If you ask yourself, what makes the millennial generation different? The main difference is how Generation Y consumes media. Appointment viewing is a thing of the past while binge watching is now the norm. Gone are the days and people sitting around the television, the TV, radio, computer and phone are all in your pocket.
Check out this informative infographic about Millennials and Media Consumption: