How to Use TikTok For Business Growth

    Are you looking for new ways to market your business or brand to the public? Have you ever thought about using social media for more than just its intended purpose of entertainment but rather for marketing and promoting your brand? 

    There are so many different platforms to choose form when it comes to marketing your brand or business on social media but now TikTok have completely taken over the scene. Launched in 2016, TikTok has managed to round up approximately 1 billion monthly active users which makes it currently on of the best platforms for businesses to promote their products or services as they can have an extended reach and this reach is also international. 

    So many other brands, big and small, have discovered that using TikTok has boosted their brand and grown their business, using a variety of tools and services. One such tool would be the use of a TikTok bot, as TokUpgrade recommends. Why? Because it can be difficult to get started on TikTok as a new account, or even as a brand, as it can seem confusing and the business side complicated. Here are some ways you can utilize the power of TikTok to grow your business.

    Focus on content 

    One of the biggest factors in TikTok’s popularity is that it is an authentic platform for users to post ‘in the moment’ without having to be too fancy or show off any kind of glamorous lifestyle. The main purpose of TikTok is to entertain its users with its short-form videos posted by other users. The fact that TikTok’s main demographic is Gen Z means that almost off of the content should be targeted towards them in a fashion they enjoy and understand. 

    You should steer clear of directly advertising your products to your followers as this isn’t what they are looking for and people will most likely just scroll straight past it. Instead, you should try to keep your content more fun and entertaining by including another aspect of the TikTok universe. It’s a good idea to watch a few TikToks from other users with the same target audience as you and get an idea of what kind of content you should be posting.

    Make use of influencers

    Among TikToks billions of users, they have millions of influencers which all have quite an impressive following, some of them amassing millions upon millions of followers. Although influencers come in varying levels of popularity. Having some kind of connection to influencers can be massively helpful to the growth of your brand by allowing you to take advantage of their much larger follower base and encourage new people to follow you. 

    Collaborating with influencers does not only mean being in a video with them, it could also mean that you send them a sample of your product, or offer them discount codes to share with their followers. Any kind of exposure that you can get from an influencer would be beneficial to your brand. 

    Hashtag challenges and UGC

    TikTok is built on the basis of user-generated content. Gen Z might be known at the generation of people who live on their phones but that doesn’t mean that they just want to stare aimlessly at a screen all day. TikTok is known for its hashtag challenges which allow for users to have a fully immersive experience and take part in the action. It makes users feel as though they are part of a community. Bringing it back to your brand, to be more relatable to the users on this platform, you should incorporate these challenges into your content to show that you respect the community and want to be part of it. 

    Follow the trends 

    Trends are constantly popping up all over TikTok daily, and form an important part of the platform’s identity. Much like the hashtag challenges, these trends include viral dances that millions of users copy, makeup videos with certain sound clips attached to them, or even a popular recipe that goes viral and everyone wants to try. These trends are fast-paced and unpredictable, so if you choose to include these trends in your content, be sure to film and post them on the same day so as to avoid disappointment when the trend is replaced by a new trend the next day.


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