PPC stands for pay-per-click. It is a marketing strategy that leverages traffic to a website from an advertisement placed on a search engine. The advertisement is shown to search engine visitors based on their preferences. The PPC advertisement can be spotted as the first item of a search result page, with the word “sponsored” on the right-hand corner.
There are online advertising companies, such as Broad place, that provide PPC marketing for its clients. Whatever the business, whether corporate, start-up, or SME, PPC marketing can be very useful in boosting the sales of the business. It benefits the person searching for products online because it connects them to the appropriate service provider. It is important because it helps the search engine be more effective in providing search results for its users. So howcan it benefit an advertiser or business owner?
Efficiency in reaching potential customers
Sponsored PPC advertisements are located at the top when a customer searches through a search engine. The search results are usually related to the advertisement; therefore, the user is likely to click on the advertisement if it contains something they are interested in. This is very good for sales because there are many users that are constantly looking for products and services online. As soon as the business owner’s PPC agency starts the campaign, potential customers can click on the advertisement and potentially become customers.
The customizability of PPC advertisements
Unlike other advertisement methods, there is no leaving anything to chance with PPC marketing. Before the campaign goes live, the client chooses everything from the contents of the copy, the keywords, and where they want the visitors to be directed to, also known as landing pages. All these are important in attracting potential customers to click on the advertisement. There are still some aspects that are beyond one’s control, however, like user interest or changes in the search engine algorithm.
Cost vs. Reached audience
Traditional advertisement can be quite expensive especially for a small business owner trying to create a brand. People really give new brands a chance, especially in traditional advertising. This is different online because users are searching for goods or services that would help them in some way, regardless of the brand. It is cost effective to create a PPC advertisement that would potentially be viewed by many people, especially if it gets to the first page of results. Even if one matters in the cost of hiring a PPC agency, the profit margin is still very good.
The results are fast
The beauty of PPC marketing, as with other online marketing methods, is that the advertiser can see a spike in traffic that converts into sales. Everything happens very quickly, especially if the advertisement provides valuable information that people need.
There are still some cons of PPC advertising but they pale in comparison to the benefits that businesses experience. PPC marketing is not to be confused with normal organic advertisements. For PPC marketing, a business owner pays for their advertisement to be displayed on a search engine page while the organic advertisement is seen by regular website visitors with a gradual increase in traffic over a longer period.