When it comes to marketing, influencers have written up all the playbooks of years gone by to become 21st-century power houses.
Their marketing techniques have given rise to them becoming some of the most famous and successful business people across the globe and for good reason. If you are looking to dip your toe in the water of marketing, you want to dip it in the pool of influencer marketing. But where to start? Don’t worry, we’ve got you covered.
Find Yourself An Influencer
If you are just getting to know about influencers and how they market, the best thing to do is find an influencer that operates within your niche or close to it. Why read about it when you can see it in action? It is worth following an array of influencers so you can see when they post, how active they are and what they are posting. This way, you can see what will be expected of you when you begin this journey.
Create Your Own Narrative
Are you an outdoor person? Are you an artist? Do you love cosmetics? All of these concepts will require development so that you can find your very own personal take on them. Once you have this narrative around yourself and your brand, you are able to build on it. Find companies and businesses that respect your values and your goals and follow them.
Instagram used to be a numbers game in terms of followers, which has now been replaced with the game of follower to engagement. You’ll see influencers asking questions which gets people to comment on their posts or share their stories or content for a prize.
All of this engagement results in a higher follower to engagement ratio, which increases the number of people your content is shown to. When you post, ask questions, give your audience a reason to answer and reach out to you.
Follower numbers are nowhere near as relevant as engagement now, so by increasing your engagement by using tools such as Task Ant, you are well on your way to an influencer marketing strategy.
Why try and bend the audience’s ear when you can work with someone who already has it? Collaboration is the key to great success when it comes to influencer marketing. You don’t need to find an influencer that has hundreds of thousands of followers, you simply just need to find one that already has the reach and the audience that you want to get to. They will, however, need to match your values.
So make sure that you are choosing influencers and brands that reflect who you are and what you stand for. This way you won’t upset your current loyal following by seemingly going back on the narrative around yourself that you have constructed.
This is one the easiest yet most vital influencer strategies to deploy. It may seem nit-picky, but it will make all the difference when you are trying to get the engagement on your post. There is no point in putting out great content when half of your audience is asleep.
Make sure that you are researching and then posting during times that they are most active. This will take some work to get right, but there are thousands of articles that have broken down most active user times based on demographics and location.
Knowledge is power here and the more you can understand your audience the better the chance of them seeing and engaging with your content. Posting time may seem like a small cog in a big machine, but it is one that can get your content in front of the people that you want it to!
When it comes to marketing like an influencer there are so many little tricks of the trade that really can make all the difference to how well your feed grows. When you post new content, make sure you ask your audience questions. This way, they will engage with you! This is more important than the follower number, so make sure you are asking questions that people really want to answer!
The more engagement you get, the better your content will fare. You can also collaborate, this way you get your content out there in front of new audiences and can develop a mutually beneficial relationship with influencers and brands that can help you grow your account. The devil is also in the detail, really get to know your target audience and work out when they are online, so you know when to post. Also, using Hashtag generator tools helps a lot of influencers to reach the broader audience on Instagram and get to organic followers with popular hashtags, because that’s how people search for hashtags and discover your posts if you’ve used those hashtags. So, use hashtags nicely and make use of the best hashtags tools to grow.
All these strategies work together to give you a great influencer marketing strategy.