Reekita Gala, CEO of VRARE breaks down how to best leverage Augmented Reality for your business.
I was excited to host her on the New Theory (Video) Podcast interviews Reekita as they how AR has changed the game in Martech (Marketing Technology)
Reekita is the CEO and Founder of a Virtual, Augmented and Mixed Reality firm that leverages technology to enhance customer experience. Augmented Reality has expanded into mainstream verticals such as furniture, automobile sales, and education.
Augmented Reality is breaking down boundaries which allow you to connect with customers anywhere in the world as they can experience your product or offering from without having to come to your showroom. AR brings your showroom to them as the technology not only provides a better customer experience but also provides utility for your business.
During the interview, we did a demonstration of how Amazon is currently leveraging AR right on their sales application. Thus causing even more trouble for traditional retailers as they scramble to keep up.
Check out Reekita’s video interview on the New Theory Video Podcast: