If you’ve ever gone through the haggle of trying to purchase genuinely authentic designer clothing online then you understand just how hard it is to come across unique pieces. When Penny Karabey (Founder of Luxury Next Season) noticed the demand for unique pieces and the lack of supply for that, she knew this gap in the marketplace was meant to be her lane. Given that Penny has a highly marveled influence in the New York Fashion scene, she knew she could combine her sense of style and cultivate an experience through her deep-rooted connections within the fashion industry, so she founded Luxury Next Season. The company is now on pace to take the title for the best place to shop for authentic designer fashion; here’s how.
Penny on Founding Luxury Next Season
When Penny first started her business she was pulling all the weight, using her network, and even leveraging her buzz in the industry to influence the company’s brand growth. Luxury Next Season started as a very hands-on company, so to differentiate herself she kept that value of remaining very hands-on, Penny was focused on building customer relationships and upholding the experience.
So with the values instilled by Founder Penny Karabey, you can see the company goes the extra mile when it comes towards building relationships by talking to customers daily. Regardless of whether or not their customers are shopping at the moment. They choose to keep a very personal connection ensuring they are kept up to speed on the latest fashion, the trends, the must-have pieces, and even personal things. Throughout the entire process of building the company that is Luxury Next Season today Penny has always said “we consider our customers to be part of our family.” She strongly believes that when you treat customers as the number one priority, they will stay loyal to you. In that way, competition becomes irrelevant and leaves nothing but room for growth for the company.
Changing the Game
It was clear from the very get-go if Luxury Next Season was going to stand out and become a reputable shop for authentic designer clothing they were going to have to do things very differently. Considering the founder Penny Karabey had such a huge influence in the New York Fashion scene, the entire shop is made up of unique pieces specifically curated by Penny herself. From the early day’s Penny vowed she would never add a single piece that she wouldn’t wear herself, so in essence Luxury Next Season is a true reflection of fashion icon Penny.
While deliberately making the company as unique as possible, another strategy they have used to stand out was focusing on building the brand online. Social Media has played the largest part in the growth of the company. They used social media as a way to interact with their customers while fostering an interpersonal relationship and keeping the entire process around the hands-on experience.
The Next Steps for Luxury Next Season
As for what we can expect to see from Luxury Next Season over the next few years, the company is hot and growing faster than ever. Penny’s Vision for the company revolves around using the creative freedom to take Luxury Next Season in whatever direction she sees as best without having limits.
