Joa Enkin is one of those few entrepreneurs who managed to achieve success at just 16 years old. So far, he has worked with iconic celebrities such as Lil Pump, Trippie Redd, Swae Lee, Lil Mosey, Polo, Gunna, and many more. Joa started and made his connections by selling exclusive sneakers to celebrities. He then took those connections and started a celebrity marketing brand where he connects big brands with influencers/artists to host big giveaways.
Joa took advantage of the growing Instagram platform to scale his business. Recent reports show that Instagram accounts that do regular giveaways and contests grew 70% faster than those who don’t. On the platform, contests and giveaways report an average of 64 more comments and 3.5 more “likes” than an average post. But what would make a contest or giveaway more likely to convert? The use of Influencers. When you have A-list celebrities to endorse your brand by taking part in the giveaways, you have a 100% chance of converting your audience to your brand’s customers and fans.
Joa saw the gap in the influencer market and sought to fill it. He took his connections with celebrities and started a celebrity marketing brand where he connects big brands with influencers/artists to host big giveaways. He noticed that Instagram giveaways were becoming huge, and he knew that his connections would be valuable to giveaway companies looking for celebrities to post their giveaways.
Celebrities work with Joa because he knows how to build connections. He has a talent to reach out to businesses and connect them with celebrities who will boost their brand’s reputation. Some try to take advantage of him because of his age, and this resulted in Joa getting a lawyer to protect himself. Joa also had a hard time getting online payments because he has not yet reached 18 years old.
But it’s time the world embraced the idea that young people do have what it takes to become entrepreneurs. One doesn’t have to wait until they’re 18 years old or after they have finished college to venture into entrepreneurship. So far, Joa has experienced massive success with his venture. He encourages other aspiring young entrepreneurs to build a network. You should maintain contacts and create a database of key contacts that will help you scale your business.
Joa delivers above and beyond his client’s expectations. He loves what he does so much that he stays on the phone 24/7 and it doesn’t feel like work. Although entrepreneurship is a journey that is wrought with challenges, Joa doesn’t get stressed. This young entrepreneur takes time off to go jet skiing as a way to let off steam. As young as he is, Joa has a wealth of innovation and ideas that will impress anyone who interacts with him.
