A business has to engage in some form of marketing strategy to be successful. Marketing is about identifying and understanding your target audience and developing products and services to meet their needs. Good marketing allows a business to increase its visibility and earn the trust of its customers. Promoting your business improves brand awareness and places it in a position of authority within a particular industry.
A significant part of marketing is content creation. Content creation involves generating and distributing creative, informative, relative, and consistent subject matter to gain potential customers and keep old ones. One effective way of distributing content is by using digital signage.
Digital signage uses graphics, whether images, videos, GIFs, or animation, to advertise a product or service. Businesses can also use digital signage to display inspirational quotes, news, maps, and emergency messages. In addition, marketing companies provide digital signage such as indoor displays, LED displays, outdoor displays, window displays, matrix screens, menu boards, and custom video walls.
Organizations can install digital signage on buses and taxi cabs. They can also be found in parks, restaurants, supermarkets, hotels, stadiums, and arenas.
We are in the information age where technology is constantly advancing. People are no longer searching for businesses in the yellow pages, and the average person’s attention span has decreased due to the digitalization of society. Digital signage allows a company to grab the attention of individuals by using flashing lights, bright colours, and fewer words. Below are eight benefits of digital signage for a business.
- Attention-Grabbing / Enhanced Customer Awareness
Digital signage captures the customer’s attention and entertains them. Eye-catching videos and interactive displays are far more beneficial marketing strategies than static images. Static images only show one thing and quickly lose their influence and become monotonous, while digital signage provides a memorable experience.
The change from print media to digital signage such as projection screens and smart kiosks is relatively easy but can be very expensive. However, over time, the generated profit will more than cover the initial investment of utilizing digital signage.
Once you have set up your digital signage, you can sell advertising space to non-competing businesses. Digital signage such as LED displays does not need replacing like printed advertisements. If they do need to be replaced, it can be done at little to no cost.
Interactive displays can cut down on the need for human resources and lower operating costs because they can effectively provide information and offer direction to customers.
- Updated at a Moment’s Notice
Digital signage can be updated or changed by the click of a button. However, print media can take a longer time to be created and distributed. In addition, a business with multiple locations can share important messages or advertise a new product from one central location. Digital signage also provides consistency across all sites.
Digital signage comes in many forms, such as LED and LCD digital display screen and television and radio advertisements. These types of ads allow for extensive, time-sensitive content creation. For example, a television station may advertise a restaurant during the lunch hour, while a radio station may choose to run an ad during peak hours. These decisions will increase customer traffic for any business.
Using digital signage means less money for printing and paper. Printed flyers, posters, pamphlets, and menus make a more significant percentage of the waste at landfills and take up to six weeks to decompose. Digital signage is paperless advertising which allows reduced waste and operating costs.
- Increases Impulse Buying
Most digital signage is displayed in areas that experience a lot of traffic. Their primary purpose is to catch the attention of passers-by and push them in the direction of your business. For example, a person may see an advertisement for a sale or new product while taking a walk in the park or on the big screens at a football game and decide to purchase that product impulsively.
- Lower Wait Times
Let’s face it; there may come a time where a customer has to wait in line. However, too long of a wait will encourage a customer to leave or visit another competitor. Digital signage allows customers to pass the time and take their minds off the long wait. In addition, interactive displays keep customers entertained and also provide a positive and memorable experience.
Digital signage is a modern and effective marketing tool that has become increasingly popular over the years. Many businesses and organizations have engaged in digital marketing because it is more practical at communicating information and educating customers about a product or service. It also shows customers that your business is keeping up with all the latest marketing trends and strategies.
Finally, corporations can use digital signage to communicate internally with members of staff.