The market today is a sea full of companies. Every minute a new idea creates a business; however, in this clutter, how does one stand out? How do you make a unique identity for yourself? While this may sound like a tough job, it is rather a fun job! Difficult still, but fun!
The fun part is that all the ways mentioned below are super interesting and would involve you in a rather fun way, which isn’t something most work-related plans can present! However, there is a catch. You will understand the catch that lies with each of the five tactics mentioned as you scroll on:
- Social media: Everyone is on social media these days. So are you and your customers! There is no better and cheaper way to make your place in your customers’ hearts. However, there is a catch: Without a proper content strategy in place, your social media would not be able to attract the right audience. Thus, random posts should be avoided. Instead, well-thought-out content flows should be encouraged. You should also choose the right type of people to conduct your social media marketing, along with a selection of the most appropriate platforms and investments needed.
- Branding: Your logo is the face of your brand, and thus, can not be ignored. You want to get a logo that sticks to memory and is pleasant to recall. The tagline you choose for your brand or your products or your campaigns is crucial too. It is the message that you are sending out crunched into a one-liner. If the one-liner is not the best pitch, you will miss the bull’s eye. To ensure that all your branding needs are taken care of, you should get in touch with experts. To know more, click here.
- Passive ambassadors: Paying for reputed celebrities would be an expensive marketing ordeal; however, your customers can be your brand ambassadors, They would be more believable than the paid ones since everyone knows celebrities are in it for the money. Your audience or customers can become your ambassadors if they like the product.
However, there is a catch: Rarely does a customer take an innovative measure to appraise you, so unless you reach out to them and ask them to provide you with their feedback, you may never receive their kind appreciation.
- Campaigns to raise awareness: This is different from an ordinary marketing campaign, this could come in the form of a CSR campaign. You should ensure that your brand is associated with good causes and takes an active step forward into pursuing its social responsibilities. This would not only help you feel more useful to society, but this will also garner you a lot of praise from society. This can generate the right hype needed for your brand positivity.
- Events: These events should revolve around the launch of your products, similar to how automobile companies keep a promotional event in a crowded park or a busy mall. You should encourage more people to test your products on the launch. You can even invite them to take part in a lucky draw, where the winner gets to take the product home. The more creative you are, the more indulging your events will be.
The success of an event does not depend upon how many people saw it, but on how many people participated in it. The participants are more likely to recall your products and eventually buy them. The stand-by onlookers would not be interested in the services unless they are actively served.
