Building a brand that stands out is the goal of every entrepreneur. But have you ever wondered why some brands enjoy viral popularity while others vanish into obscurity? Or haven’t you seen brands that have withstood one of the harshest pandemics in human history, like Corona, while others die a natural death? Well, building a brand needs commitment, hard work, and integrity.
Taya Miller is a brand by herself. She built her brand out of her name. She is a cosplayer, actress, and model who has made a tremendous brand on social media, eclipsing 4 million followers and over 100 million likes. Taya’s content revolves around Pop Culture, covering Marvel, DC, Disney, Star Wars, and more. She is currently acting, producing content, writing a book, and collaborating with brands. But how can one build their brand to become the number one authority in their field?
If you ever dream of building a brand that lasts, then it is time to roll up the sleeves and get to work. According to research by Pew Research Center, 60% of Americans believe that hard work is the path leading to success. That’s true. If you want to harvest, you must spend time in the dirt.
For Taya to distinguish herself from the rest in the industry, she spent time and energy creating fun cosplay and video content for Marvel, DC, Star Wars, anime, and other franchises, for viewers to enjoy across multiple platforms. She puts in hours upon hours of filming daily, and when she’s not filming, she’s more than likely planning her next round of content and watching for upcoming projects and trends. Building a brand is a non-stop job.
It is common knowledge that if you water your crops daily, they are going to grow. However, that is not all about consistency. Consistency goes hand in hand with hard work. Consistency can directly impact your brand. Research done by Demand Metric showed that brands with a consistent, uniform presence depicted a 3.5 times growth more than those that didn’t.
Taya discovered her art while still in college. She would watch a movie; either Star Wars, Marvel, Disney, or DC. She also started watching cosplayers on social media. And when she got herself to try it out, she was already knowledgeable. Today, she is consistently collaborating with some of the big names, including; Walt Disney Studios, Marvel Studios, LucasFilm, Warner Bros. Pictures, HBO, Paramount, Make a Wish, Team Liquid, Ulta, Sideshow, Hot Topic, Coach, and more.
In being consistent, you need to align your business goals, core mission, and content. Then carefully create valuable content, and update your brand’s presence.
Be Diverse On Many Platforms
Do not get married to any single platform. Things are fast-changing, and the internet is evolving too. Sometimes what might work for you today may not work tomorrow. You may build an audience today on a platform, only for it to become irrelevant tomorrow. Diverse.
Taya has built audiences on multiple platforms. She creates content for her viewers across various platforms, including Instagram, TikTok, YouTube, Snapchat, Twitch, Pinterest, Etsy, and soon-to-be Apple and Spotify Podcasts.
Therefore, don’t be bound to a particular tactic. What if it stops working? It will help if you embrace many platforms to build a brand that lasts.
Undoubtedly, if you want to build a brand that lasts, you cannot avoid the above three points. It would help if you worked hard- there is no way out. Be consistent and use many platforms. For more tips on creating a brand that lasts, you can connect with Taya Miller on Instagram.