The goal of every eCommerce store is to reach more customers and sell more products. Even with a clear goal in mind, however, it can still be challenging to decide which marketing tactics will work best to reach your target audience and increase conversion rates.
Below, we have an overview of some of the most effective online marketing strategies to help you increase sales and grow your business. Try implementing a few of them, and take stock of which ones work best for you.
- Improve Customer Satisfaction with an eCommerce Fulfillment Company
Competition in the eCommerce industry is fierce. You must stand out from the crowd to be successful, and to do that, you need help from expert partners. Working closely with an eCommerce fulfillment company ensures your customers get the products they want on time and with acceptable shipping rates.
When customers are happy with the processing of their orders, they are more likely to return and spread the word about your awesome customer service.
- Take Advantage of Upselling and Cross-Selling
When customers shop online, they often have a set price in mind, usually based on the first price they see. They have a need that must be met, but that doesn’t mean you can’t offer something better that they might not even know they need.
The upsell – selling a better product or package than the customer originally wanted – is an essential part of the selling process as it can increase both customer satisfaction and your overall bottom line.
Cross-selling – or the selling of additional products the customer didn’t know they wanted – also makes your customers happy because they receive everything they need in one shipment. This is far better than discovering that the item they purchased will work better if accompanied by certain accessories.
- Use Social Media
Social media platforms are the perfect place to reach your target audience and promote your business. The trick to using social media effectively as a marketing tool is to post daily, interact with followers, and post more than just promotional materials. Customers want to know you’re an expert in your field, so give them helpful, fun, and interesting content to read and share across the various social media platforms on the internet.
- Up Your Email Marketing Game
It can be annoying and time-consuming to gather personal information about your customers, but this information is important as it allows you to stay in touch with them and offer insight into your company, upcoming sales, and special events.
Email marketing is one of the most effective forms of digital marketing as it’s more personal and allows you to go into detail about things that just wouldn’t work in a Tweet or Facebook post.
- Implement Live Chat on Your Website
Live chat is a great way to interact with your visitors on your website, right when they are most primed to buy. Live chat software can be programmed to activate when it matters most, such as when a customer has been on one page for a certain length of time.
Giving your customers a live chat option lets them get answers and assistance immediately rather than having to wait for a return email from customer support.
Marketing an eCommerce store is different from marketing a brick-and-mortar store. It’s all about making sure the customer is satisfied with the entire experience – all the way from loading your website to checking out and receiving their product. There are many ways to market your online business, so do some experimenting to find out what works best for you – starting with the suggestions above.