New Theory podcast sat down with Lou Raiola, CEO of Force Multiply.  He’s an Expert Cause Marketer and has been in the business for over 30 years.

Eighty-one percent of Millennials have either given to charity or make purchasing decisions based off the brands cause marketing efforts.  Gen Y also sees through the bullshit and will buy from brands that are genuine, not just appear genuine.

That’s where Lou Raiola comes in.  He has been in cause marketing for over 30 years before it became a buzzword on Madison Ave.  Take a listen as we challenged Lou on a controversial area of marketing.

Take a listen:

Check out Lou’s business here: https://www.force-multiply.com