Most people know Amazon as a business that’s built on selling product and delivering it right to the customer’s door. It’s the biggest e-commerce giant in the U.S. and even in most of the world. Yet, it is also one of the best places to build an online income. If you want to have an online business that’s profitable that you can scale to any level you want to, it’s opening a store on Amazon.
Perhaps you already know this. You may have an established Amazon business, or you may have a product ready to go. The key is to learn that success on the site really comes down to using the tools and resources there, with a bit of consulting help, to dominate in your chosen area.
Think about this – every minute, about $88,000 is spent on Amazon across the globe. That’s an incredible number of people buying product at any given minute. You want to take full advantage of that. To do so, you need to know how to navigate this somewhat complex marketplace.
Sounds great, but how do you really do well on Amazon, then? Once you realize how good it can be, you need a plan to get there. The following are five key ways that you can see substantial growth and success using the platform as a way to sell products (even if you don’t have any products in hand just yet to sell).
#1: Use Fulfillment by Amazon
There are many ways you can improve your business model, but there is no more efficient and effective way to do this than through Fulfilment by Amazon. It takes a lot of the hard work and pressure off of you, as the business owner, to manage the day-to-day tasks such as managing inventory, picking product as orders come in, and shipping it.
In short, FBA does it all for you and minimizes any type of delay that could impact your rating on the site or your customers’ expectations for you. Consumers expect packages to be delivered quickly, with return solutions and customer service help. FBA makes that possible.
#2: Always Provide the Best Quality
There is nothing that will tank your listing more than a set of negative reviews about the product’s quality. When choosing white label products to sell, then, be sure to focus on the quality of those products as a primary factor in what you offer and who you partner with as a reseller. If you are making and selling your own product, it’s even more important to have a solid quality assurance process in place.
You also want to ensure your consumer knows what to expect. Don’t try to sell them something they want and then not deliver. Be sure your product listings are clear and well-organized. Be sure your customers are not going to make the wrong assumptions when it comes to the products they buy. Be clear and authentic.
#3: Request and Work Hard on Reviews
Consumers can buy products from 10 different sellers. Why should they work with you? Reviews are where they make big decisions about who they buy from and even if they buy. Reviews are somewhat hard to manage, to some degree, for sellers because they think they don’t play a role in that process. Yet, businesses like yours can encourage positive reviews.
There are several ways to connect with your customers after they buy a product. This is a prime opportunity for you to request a review from them. Don’t buy them. Don’t try to fake them. Yet, work on ensuring your reviews are a consistent way of showcasing your customer service and reputation skills.
#4: Get People to Your Page with Optimization
Your Amazon page needs to provide the right information, set up, and keywords to bring the most likely buyers to your page. That sounds like a complex process – and it is. Yet, without optimization, you are unable to rank well in Amazon’s listings, and that can hurt your chances of online success.
The best route is to work with marketing agencies for Amazon that can help you with this process. Your end goal should be the same – find a way to get people to your site using optimization tools. Some resellers will find using a marketing agency to help you with this can significantly reduce the amount of time it takes to get ranking well.
#5: Build Your Brand Outside of the Site, Too
While working to build your listings on Amazon is important, it is also very important for you to have an off-site tool that helps consumers. Many times, consumers have options when it comes to products. They want to know who to buy from and usually do some research both on Amazon and off of the site to find that information.
For this reason, you want to ensure you have a website and perhaps a blog off the site. These tools can help you to establish your brand. Sometimes, customers will begin buying directly from you in this manner, reducing your overhead costs. In addition, you may find more reseller brand partners that want to work with you.
Are you ready to launch your Amazon listing? There are a lot of factors to consider, but each one of them can help you to build a strong, successful business on the site.
At Nuanced Media, we provide you with the support and tools you need to thrive here. This includes working as one of the best marketing agencies for Amazon. Let us guide you in launching and marketing your Amazon business.