By now, you have probably heard that creating a company blog is one of the most effective ways to drive traffic to your business website. Between boosting SEO and increasing leads, business blogging is a must for anyone who wants visibility.
It’s an opportunity to establish your brand and give yourself credibility as an authority on the subject you’re writing about.
However, with that said, it’s also important to point out that there are plenty of mistakes that can be made throughout the process. In order to make sure that you reach your business blog’s full potential, take a look at some of the most important mistakes to look out for.
Not Posting Consistently
Unfortunately, inconsistent posting is where a lot of businesses get it wrong. They post every now and then and assume that’s enough. However, consistency is key if you hope to get a following. Creating a posting schedule is the only way to make sure that you can stay on top of your blog posts.
Inconsistency is one of the reasons why many blogs don’t have the following that they would like to have. The less you post, the more that you allow your readers to lose interest and go elsewhere.
If possible, you should post at least once a week. If you have the resources, you should post even more for the maximum amount of results. There are plenty of apps and websites that offer to create a content calendar for you.
No Call to Action
One of the most important things that any blog post should have is a call to action at the end. Posting without giving your audience the next steps to take is a missed opportunity. At the end of every single blog post, you should have a simple but effective call to action.
Whether it’s encouraging readers to sign up for your newsletter, download an ebook, or check out an additional article, the idea is to get them to continue moving towards becoming a customer.
Not Using Keywords
It’s important that you avoid the pitfall of not making use of keywords. Effective SEO involves using the right word to optimize for search engines. Think of them as bread crumbs that lead web visitors back to your page based on what they’re searching for. In order to be indexed by Google, you’ll need to throw the right bread crumbs. Above all, make sure that you do enough research to know what keywords are most effective.
Although you might like to believe that if you create a blog, people will automatically come, it’s not quite that easy. It’s important that you promote your blog posts by including them in your newsletters or even posting about them on social media.