Why Your Business Should be Using Instagram in 2022

    If you’re a business owner, it’s important to stay up-to-date on the latest social media trends. Social media has become one of the most important methods that businesses can use to market themselves. Believe it or not, by 2023, Instagram is expected to be one of the most popular social media platforms for businesses. Here are just a few reasons why you should start using Instagram now.

    Businesses Already Use it

    One of the first reasons why your business should be using Instagram in 2022 is that many businesses are already using social media platforms. Did you know that there are more than 200 million businesses on Instagram with a user base that is comprised of 1.4 billion active users?

    In other words, what this means is that if you are not using Instagram already, you are missing out, and other businesses are establishing themselves. What’s more, is that it does not matter what niche your business is; you will find your audience on this social media platform just because it has such a massive active user base.

    Build Brand Awareness

    When it comes to promoting your brand on social media, Instagram is a powerhouse platform. One strategy for building awareness is live streaming events or Q&As with industry leaders. Not only does live streaming increase engagement, but it also showcases your brand as innovative and relevant to a wider audience. As live stream views also appear on followers’ friends’ feeds, it also expands your reach beyond just your current followers.

    Another way to boost brand recognition on Instagram is through partnerships or sponsored content. Collaborating with influencers or businesses in your industry can introduce your brand to a whole new audience and enhance your credibility through association. Lastly, experiment with hashtags and creative visuals to draw attention to relevant posts and generate buzz around your brand. By utilizing these strategies, you can increase visibility and boost brand awareness on Instagram.

    Connect With Customers and Followers

    One of the more important reasons why your business should be using Instagram in 2022 is because it will allow you to connect with customers and followers. You would be surprised to learn the number of customers who are actively looking for their favorite businesses on social media platforms.

    More importantly, if you are using a social media platform such as Instagram and you have recently helped a customer, they might take to Instagram to let the world know about their experience, and this sort of review is great social proof as well as engagement, which will help your account grow.

    Share Your Company’s Story and Culture

    Something that many businesses tend to forget is that the traditional means of marketing no longer work, and one thing that you will need to do is create a personality for your business. Marketing and branding are no longer just about advertising products and services; they’re also about selling a lifestyle.

    By making use of Instagram, you will be able to share your company’s story as well as its culture. One thing that people look for when they search for a business on Instagram is behind-the-scenes content that will give them a better understanding of what the business is about.

    Showcase Your Products and Services

    Even though the above-mentioned reason stated that you should be using Instagram to grow your brand’s identity, this doesn’t mean you aren’t able to showcase your business’s products and services. This is another main reason why many brands and businesses are taking to Instagram since it allows them to showcase their products and services organically.

    More importantly, did you know that many businesses actually don’t have an online store, and instead use Instagram as a portfolio for customers to see their work, make appointments and bookings, and even use the platform’s store to sell products?

    Drive Traffic to Your Website or Online Store

    Finally, the last reason you should be using Instagram in 2022 is that it will allow you to drive traffic to your website or online store. If you showcase your products and services on Instagram and leave a link to your website in your “about” section, chances are that customers will check out your website.

    They are also built-in advertising options, such as Promote a Post, that allow you to link your app, online store, or website. However, if you know how to use Instagram effectively, you won’t need to pay for anything to drive traffic to your online store or website.

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