Why Professional Organizations Use Custom CRM Software

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    When running an IT team, or an enterprise, the quality of your software will determine the results. Because of this, you’re going to need a custom crm software system that’s tailored to your team. And in this quick guide, we’ll give you some reasons why this software is perfect for your

    The core of any business relationship is building a relationship with your customers. Managing this relationship helps ensure that your customers remain loyal, which positively affects your revenue in the long run.

    Previously, this meant that keeping a voluminous amount of files of your customers in a file cabinet. Now, successful businesses use custom crm software and applications to streamline the customer’s journey and automate the process to make faster sales.

    CRM systems give you a way to automate your workflow and track your customers. The issue is that there is already pre-made CRMs that come with overrated and expensive features. While they might be a better solution for your company, sometimes your company needs an app that customized to your needs. And how do you do this? With custom crm software!

    Based on Gartner, in late 2017 the CRM market is worth around $39.5 billion dollars. As a result, CRM software has become the most largest enterprise software market within the tech industry. In addition, Garter analysists predict that by 2018, CRM software will take control of the software markets with its 6& growth rate.

    Software vendors such as Salesforce, Oracle, and SAP have enterprise CRM systems, but there are two issues that come from the out-of-box solutions: Having difficulty in implementing the software and the inflated costs.

    Better Integration

    By using platforms such as Casio, users can create a custom CRM system without having to buy shrink-wrapped software. As a result, users can automate other areas of their business. From technical support to customer service, you can perform daily operations can run easier when your system goes through multiple departments.

    Tailored To Your Business Goals

    With custom crm software, you don’t have to deal with pre-built CRM software. For example. Pre-built CRM software is packed with all sorts of features and functions that might be irrelevant in your organization.

    These extra features can come to an expense of complexity. And complexity is can lead to additional costs for your business. Imagine that you had the task of buying a CRM system for your company’s sales department content management and sales acquisition activities.

    However, it can be cluttered with clunky software that includes things such as social media integration and complex content marketing functionality. To make things worse, you’ll have to test and deploy the software.

    Thus, it pre-built software can be difficult to learn the system’s mechanics which can be difficult for people to learn how the pre-built system functions. These distractions might cause a detriment in your sales team’s productivity.


    Overall, having custom crm software is better for your business. It allows your IT team to use company resources and complete projects on time. So, try to get one to ensure that your team can work effectively and create unique applications!


    • Tom La Vecchia

      Founder of New Theory & X Factor Media

      Founder and Publisher of New Theory Magazine and Podcast. Serial Entrepreneur who loves wine, cigars and anything that allows to people to connect and share experiences.

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