Chances are you’ve heard of search engine optimization, also known as SEO, but you may not be up to date on the latest in SEO trends—which seem to evolve continually. Unfortunately, SEO is also vital to the success of your business. So, how do you know what needs to be included in your SEO strategy?
An SEO strategy is more a collaboration of several components than a single one-and-done action. A good strategy should be broken out into a couple of different parts, including:
Content: Great content is critical. Google likes it when you don’t have any typos, use solid facts, and create easy-to-read content. Both the content on your website and blog should be optimized as your site is viewed as a whole via its domain rather than per section.
Links: Make sure you have links to other great websites on your blog. This not only can help build connections with other website owners, but it can also build trust with Google—if the links are of high authority. For instance, linking to .edu, or.gov sites would indicate you’re using reputable sources for your work.
Keyword Research: Find out what your target audience is typing into Google to find you. These can be keywords or keyword phrases. Use these words two to three times every 500 words. If you struggle with finding keywords, you might enlist the help of a reputable SEO agency, such as the one found at bccinteractive.com.
Blogging: Writing blogs on a regular basis is a great way to increase your SEO. This allows new content to be up on your website on a regular basis. It also brings new readers to your site just because they found your blog.
Analytics: There’s no point in doing work if you aren’t tracking it to see what is working and what isn’t. When you monitor and analyze your progress each month, you’ll notice trends which will help you to continue increasing your ranking.
Why SEO is important
Now that you know the key components in an SEO strategy now let’s talk about why this is important.
Firstly, if you don’t have an SEO strategy, you’re missing out on potential customers and leads. Many people call a business directly from finding them off Google. If your results are not coming up, they aren’t calling you.
Secondly, if your competition is showing up at the top of Google, potential customers are calling them instead. They are automatically getting those clients just because they have an SEO strategy.
The final reason is that you can find your target market easily with SEO. By using the strategy listed above and finding out what keywords your target audience is typing in, they will be converted into paying clients fast.
Now that you understand a little bit more about SEO and why it is essential to have an SEO strategy, you can be on your way to increasing the ranking of your website. Remember, the process doesn’t happen overnight. Google wants to know that you are a credible business. Prove it to them by having a great SEO strategy.
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