Once you start a real estate business, you need to build up a steady clientele. It begins with getting your name popular out there. Keeping your business cards handy is an effective way to spread your information for potential clients.
Also, well-designed cards like Keller Williams business cards establish a group of referrals to grow your business.
According to a study by NAR or National Association of Realtors, nearly 89% of the home buyers love to recommend their real estate agent to others. This is where business cards have a strategic role to play. Here’s how.
It’s a Branding Tool
Whether you’re looking to generate more interests in your business, get more leads, or have a conversation going, a business card can do wonders. It is a strategic branding tool that gets you potential new business prospects.
Even economically, it is a strong way to promote your business. Each business card can be a potential client or a deal. This can get you more customers and increase your sales manifold.
Cards Are Much More Accessible
Since business cards are portable and small, they are accessible, as well. You can easily design Keller Williams business cards for your agency and hand them out. Every person receiving your card will, at least, know your name and your business.
While they might not need your services immediately, these people can refer to your business at any later date if they have your business card. They can even give these cards to their friends as referrals sending more business your way.
They Carry Your Marketing Messages Across
In addition to your business title, you can put across a marketing message on the business card. It’s a one-line description of your business or a tag line that defines your USP or unique selling proposition to the prospects.
So, this way, when a person knows how you can help them in finding a property, your business card can work as a conversation catalyst. It gets the communication started with a potential client, and you can turn this lead into business.
A Tool to Get Feedback from the Clients
Believe it or not, you can also use your business cards to gather customer feedback. Add a small survey on the card’s back and ask your customers to submit it at your office. In return, you can offer rewards in the form of prizes or discounts.
Also, give a card without a survey on its back when they come to submit their feedback. This is a positive approach to building strong customer relationships through a business card.
Stands Out Among the Masses
When you need to make a statement about your business, it’s better to stand out among the masses. Since people prefer visual aesthetics, give them a reason to keep your card safe by designing it perfectly.
There are many templates and color choices to make your selection. Keller Williams business cards come with many stunning templates and a personalized design application to create graphics.
So, your business card can be a robust strategic business tool; if you know how to use it properly. Follow the best practices and emphasize creating elegant designs that define your business.