When you’re the head of a large corporation, you have people to hire people that know people who can design a flawless website for your business. When you’re the head of a small business, you typically have yourself and your glorious mind to get your website built.
If you’re charged with the task of creating a new website for your small business, it helps to have a little foundational knowledge in place. Take a moment to read through this brief look at a few design tips that will help you create a website that makes waves in the digital world.
Delve into the concepts of SEO
Search engine optimization should be on the top of your list of things to learn if you’re planning to build your business website on your own. Google dominates the flow of the internet, and SEO will help you learn how to speak Google’s digital language.
Search engine optimization focuses on all the ways in which you can tweak your digital design to gain a better ranking in the SERPs (search engine results pages). If you can manage to place your content at the top of the SERPs, your operation’s digital exposure will rise exponentially.
Design for easy navigation
Navigation should be self-explanatory upon arrival to your site’s homepage. Web users should naturally know how to move around the content you’ve offered on your website.
Make exploration easier by adding a floating navigation bar to your design. The floating navigation bar is a standard way of allowing web users to choose their destination on demand while exploring all your business has to offer.
Add a blog to your site
Blogging is all the rage today because it grants you a perfect excuse to disburse more digital content for your business. People read blog posts as their daily newspaper in today’s culture, and you need them to be reading your words.
Fill your blog with relevant posts to your industry, and offer engaging information for readers to absorb. This industrial operation centered around nitrogen generation chose wise words for their blog titles.
Focus on your mobile audience
Focus your design efforts around creating a mobile-ready business website, and you’ll find the response is much closer to excellent. Mobile users are the new majority online, so it makes sense to center your design around responsive design.
Communication is key
Add various elements for communication throughout the design of your business website, and make certain those leads are not cold. In short, respond to the inquiries of online users.
Add a “Contact” page to your layout, but don’t stop there. Continue your pursuit of contact with your target consumer by adding phone numbers, email op-in opportunities, and more.