The conceptual data model is a structured business view of the data needed to support Project Portfolio management, business processes, recording of business events, and tracking of key performance indicators. This model is concerned with identifying the data used in the business rather than its processing flow or physical characteristics. The viewpoint of this model is independent of any underlying business applications. It enables business people, for example, to view sales data, expense data, customers, and products—business subjects that are part of the integrated model but not part of the applications themselves.
Independent of any software or data storage structure, the conceptual data modeling represents the overall structure of data required to support business requirements.
The conceptual data model has the following properties:
- The big picture of the data structure in the business context.
- Features that are not tied to any database or physical storage structure.
- Objects that may or may not be used in physical databases.
- Some concepts and processes are not built into the model, but they are necessary for the company to understand and explain what the company needs. “
- Information required to carry out business processes or enterprise operations.
- A conceptual data model is a tool that helps businesses and IT define:
- The scope of data requirements.
- Business terms and measures used by different business units, as well as those agreed upon for enterprise-wide use Entity names, data types, and characteristics, as well as their attributes.
Conceptual Business Model
Simply put, a conceptual data model (CDM) depicts how the business world perceives the information it uses. It frequently suppresses or blurs details to focus on the big picture. One of the maximum effective and powerful analytical strategies for information and organizing the data had to assist a business enterprise is conceptual records modeling. This model focuses on the big picture and the most important strategic objectives that will ensure the organization’s success.
In the business, data is shared across functional and organizational boundaries. As a result, removing redundant data is critical.
Models of Conceptual Data
The less traditional approach to data modeling begins with conceptual data modeling. Conceptual data models make use of a standard set of symbols to form a formal, albeit simple, language that communicates a wealth of knowledge about the information being modeled. This simple visual language is effective for communicating business users’ perspectives on the data they work with. The conceptual data model’s symbol system borrows a number of the basic modeling constructs found in entity-relationship diagrams (ERDs), which contain entities, attributes, and relationships.
The following are the characteristics of conceptual data models that are unique to them: The model’s goal is to communicate business knowledge to anyone unfamiliar with the industry. The model’s scope is based on a business subject area of data, as opposed to the scope of an automation project, automation application, automation database, or automation interface. The names of objects in the model are strictly limited to business terms, except for technical terms related to automation jargon.
So if you are planning to create a business, then you must go for conceptual data modeling as it is more precise.
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