In the world of social media, Facebook still comes up as one of the most powerful influencers in people’s lives. Adults, teens, and children use it to communicate, watch videos, post their thoughts, and like their favorite movie stars.
If you are in the e-commerce industry, you should never miss using Facebook as one of the tools that can help you get a wider audience and sell your products to targeted customers.
Most entrepreneurs start with ads because they are easily trackable and cost-effective when it comes to advertising their products and services.
Another thing that many people like about Facebook advertisements is that they can be optimized, which means that an entrepreneur will have control over what he posts and the changes that he wants to make.
Lots of business owners use Facebook to increase their sales. There are a lot of campaign advertisements that generated results to many business people nowadays. They started with little investments that it is a crime not to use a Facebook advertisement to boost a company’s sales. Lots of entrepreneurs even invest in the best Facebook advertising courses to make sure that they are doing the right thing.
If you are getting excited and want to get started on how you can make your ads, you can follow these tips so that you can generate lots of sales while not losing money in the process.
Essentials in Running a Successful Ad on Facebook
- Know your Goals
You have to know why you are running an ad in the first place. You need to determine if you want to increase your followers, email list, website engagement, or sales. There are marketing objectives that you can choose from when you first run your ad.
You can choose among awareness, conversions, and consideration, and each of them will result in specific wordings that aim to capture your targeted audience’s attention. For example, if you want your followers to go to your website, the right marketing objective that you should choose is to run a traffic campaign.
- Have a Targeted Audience
Regardless of how excellent your ad is, you won’t meet your goals if it is targeted to the wrong audience. The statistics say that over a billion people use social media every day, and those can be converted as your customers!
Some CEOs are checking with their loved ones or accountants reading the latest blog posts about banks. They are all on Facebook, and what you need to do is to choose an audience when you are first starting.
Most entrepreneurs who don’t have a decent number of followers and likes will choose their audience as everyone on Facebook while those who have built a solid foundation of people following their pages can choose custom, which can translate into a warmer audience that is already interested in what they have to offer.
If you choose the everyone on Facebook option, you can always narrow down the parameters to your location, age, gender, and interests. This can be a, excellent starting point for small business owners.
- Use Attractive Images
A single picture can instantly capture the attention of your audience. Most people on social media scroll down on their newsfeeds without bothering to read captions and descriptions. If an image happens to be attractive or eye-catching, then they are sure to pause and see what the picture is all about.
What you can do is to select high-quality, colorful, and bright images. You should also limit the words in the picture because the platform will show you a warning message where Facebook will show your ad to a limited number of people.
The best type of image to choose is one that is connected to your audience as well as your business. If you are selling silverware for married couples, you can post a baby to grab the attention of your audience. You can add spoons and forks to the picture of the cute baby to get the attention of the couple.
- Have Knowledge on What to Include
If you are wondering about the copywriting part, keep in mind that the most successful ads out there include the three elements of adding value, grabbing attention, and a call to action phrase. Read more about copywriting in this site. If your first sentence does not catch the attention of your readers, then they will simply scroll down and forget about the ads.
Once you have your readers’ attention, you need to add value by pointing out what they can get when they click your ad. The sentence that adds value can also be the call to action that can make your readers visit your site or like your page.
Some blogs are specifically designed to make people go to a company website. The key is to have a message that is concise and clear. Be sure to keep everything short as most people won’t want to read long paragraphs that look like they are time-consuming.
When you advertise, you can create a sense of urgency that this promo is only available for today, or the sale or free item is available when you click the link know. Most people will react more if they realize that they will miss out on a great deal.
A Final Word
Lots of people don’t want to be advertised to today. You need to create an ad that will provide information and will add value to your targeted consumers. However, you also make them realize that they need your products or services to make their lives easier. You can know how to run a successful campaign by researching online or enrolling on a course that can give you lots of insights and tips.