After attending an event, 84 percent of event-goers had a more positive opinion about the brand, service, product, or company promoted at the event?
If you’re planning your next big event, then you know the importance of exposure and letting the right audience know about it. One of the best ways to promote your even is by writing a press release.
If you’re new to press release writing, you came to the right place. Read on to learn how to write a press release for an event.
1. Who Is Your Audience?
Many people underestimate the importance of press release articles when they create an event, but it can have favorable results and exposure. If you want to write a press release for an event, the first thing you need to consider is who your audience is.
You will handle the press release in a very different way if your audience is people under 30 than if they are over 55.
The more you know about your audience, the better equipped you will be to write a press release. Start by making an audience profile and filing in their habits, values, and interests.
You also need to determine specific demographics, such as their income, age, and gender. This will give you an idea of the tone and information you should include in your event’s press release.
For example, if your event is a fundraiser for a non-profit, your audience would be middle-aged couples or older singles who enjoy raising money for the community. They will also be the type of person that has the income to pay for a ticket for a classy event that also helps the community.
2. You Need an Attention-Grabbing Headline
Once you have determined who your audience is, you need to come up with an attention-grabbing headline. Without a headline that grabs their attention, your audience will not be inclined to continue reading.
With a headline, you want to focus on the most important thing about your event. You should stick to the most exciting detail and ensure it’s only between 60 to 80 characters long.
Not only do you want to grab your audience’s attention with minimal reading, but you also want search engines to pick up your headline.
Because you might not always know what the most important detail about your event is until after you have written your press release, some people find it better to write their headlines at the end.
3. Focus on Descriptive Subheadlines
While headlines are optional, it gives you the perfect opportunity to give more relevant information that you couldn’t include in the headline.
The subheadline’s purpose is to fill in some of the information that you couldn’t include in the headline.
To write the perfect subheadline, you need to feed off the headline and make it a continuation to hype up your audience even more. For example, on the subheadline, you can include the date and location of your event.
For your headline to be as effective as possible, ensure you keep it to 20 words or fewer.
4. The First Paragraph Is Important
Most people don’t want to read a whole bunch of fluff before getting to the real information. Readers want to get the most important information delivered first, and then they can decide to keep reading for extra details.
If you’re writing a press release, you need to include the most relevant information in the first paragraph.
When you’re writing about your event, you should provide readers with logistics in the first few sentences. Your first paragraph should include ticket cost, the event dates when tickets will go on sale, where they can purchase tickets, age restrictions, and more.
Think about who, what, when, where, and why, as you begin drafting your first paragraph.
5. Expand the Information In the Body
Once you have provided your reader with the logistical details and given them a taste of the event, you can get into the back story and expand on the details.
The press release body gives you a great opportunity to expand on the who, what, when, where, and why. You can give them more information on who you are and why you’re hosting the event.
When you write the body of the press release, it’s a great opportunity to talk to your audience and appeal to them on the significance of attending your event.
At the bottom of the body, you should also include a call to action (CTA). In the CTA, you should encourage the reader to take action.
For example, you can encourage them to visit the event page. You can also ask them to look at all of the ticket options or ask them to reserve their spot before it’s gone. It’s also crucial you include a link to the landing page you want them to visit.
6. Write the “About” Section
After the article’s body, you will want to include an “about” section, also known as “boilerplate.” The “about” section can be a condensed version of what you have on your website.
You should keep this paragraph to about 100 words and include the most relevant information about you, your cause, or your company. Don’t forget to include a link to your website at the end of the boilerplate.
7. Double Check the Formatting
Once you have completed your press release, it’s important to go back and double-check that the formatting makes sense.
Do you have a catchy headline? Do you answer who, what, when, where, and why in the first paragraph?
8. Distribute the Press Release
When you’re happy with the final product, it’s time you distribute your press release. There are many ways you can go about releasing it, such as putting it in the hands of reporters, bloggers, journalists, and various media outlets.
If you don’t have the connections yet, you can use a distribution site, post it on your website, or leave a link on your social medial handles.
This Is How to Write a Press Release for an Event
After reading this information, you can better grasp how to write a press release for an event.
Start by identifying your audience, write a catchy headline, focus on the first paragraph, provide additional details in the body, and add a call to action.
If you enjoyed these tips, explore the rest of our blog for more categories.