Using ecommerce software offers tremendous advantages to business retailers. If you’re looking to gain an edge over your competition, you should consider using one too. Read on to know why.
Building an ecommerce store is highly beneficial not only for e-tailers but for physical store owners too. Gone are the days when shoppers had to visit brick-and-mortar stores to buy products. The online world gives the consumer more freedom and flexibility, in times when a greater number of purchase decisions are taken digitally, in front of a screen.
Almost all businesses have an online presence these days, and if you don’t, then you’re missing out on all the additional business that you can absorb by being online. Create an ecommerce website and you’re ready to add a sophisticated and valuable source of revenue to your existing business model.
Ease of Use
An e-commerce store created on a reputed e-commerce platform will ensure that your customers have a pleasant experience while shopping at your store. An e-commerce store creates a shopping experience, takes orders, processes payments, and accurately handles a variety of such requests at the same time. This increases the chances of a bad shopper experience which could result in a potential loss of business. Most platforms allow you to add ecommerce features that are high in demand to increase the usability and capabilities of your web store.
Selecting the right e-commerce software is a lot more efficient than going out of your way to hand code your own website – the sheer variety of functionalities and features you will need to keep your business running smoothly online that you could access by working with a platform significantly reduces the barrier to entry. Most processes are also fully automated like category creation, product listing creation, and calculation of totals along with taxes and shipping expenses. Run ad campaigns, bring traffic, and start to ship out your goods to your new buyers.
One of the biggest benefits that an e-commerce store gives you is the fact that you can sell 24 hours a day and 7 days a week. Your shop never shuts down (unless of course, your website is down), and customers can make a purchase at any time of the day or night. Your sale is not affected by your physical location or the working hours of your staff. You can sell more products to more people when you become an e-tailer.
Needless to say, when you see more traffic online, your profit increases manifold. A well-planned e-commerce store will ensure increased visibility for your entire catalog of products, and perhaps even fuel an increase in the footfall to your physical store in case people want to touch and feel the product first.
Your e-commerce software can also dynamically recommend to your visitors, other services, and products they can buy along with those recently viewed or purchased. Such upsell and cross-sell programs can increase your revenue further.
Enhanced Analytics and Tracking
It’s easy to keep a track of the number of visitors, and even their purchase patterns and trends when you own an ecommerce store. Analytics lets you monitor your user behavior and you can run experiments to learn more about what exactly your customer prefers. By knowing so, you develop appropriate marketing plans and product lines, and in the process create satisfied customers, leading to a boost in sales and further profitability.
Ecommerce software solutions come with a wide range of features and aim at offering a pleasant experience both to you, the administrator, and your online customers. The options are many when it comes to ecommerce software solutions and include companies like Shopify, BigCommerce, and Wix eCommerce to name only a few. Most of these offer features along the following lines:
- Design customization and flexibility
- Search engine optimization
- POS Software
- Secure payment gateways
- Inventory tracking and
- Mailing list delivery
While picking e-commerce software for your online web store, it’s important to recognize that the devil is in the detail. Take your time and demo out different software, besides auditing the features on each software against your actual business needs and conditions.