SEO Vs PPC – Which Is A Better Way to Advertise Your Business?


    A question which is on the mind of most businessmen is whether SEO or PPC will yield better results for his business. As both of these techniques fall under digital marketing, there isn’t a definite answer to this question. Both have their own pros and cons, and the decision truly depends upon your goals, your current financial situation, and the marketplace. However, being in the market for over 10 years, my personal experience shows me that when done in the right way, Search Engine Optimization can deliver better results that benefit you for a longer period of time. To help you make the right decision, I am going to lay out the features both SEO and PPC so that you can choose the right technique for your business.

    Search Engine Optimization (SEO)

    SEO is rightly so the best method to drive a targeted audience to your website. On top of increased organic traffic, it provides: 

    • Awareness 

    The key result which most businesses want from their digital marketing campaign is to choose the right keywords and put his business in front of the people who actually want to buy stuff. SEO lets you do that in a very effective way. 

    • Credibility and Trust

    When compared to PPC, SEO drives organic traffic to your website. Many users don’t give that importance to ads and trust the organic results of a search engine. As more people engage with your business, search engines reward you by placing you higher in their results. 

    • Cost

    Whereas SEO is neither cheap nor easy to do, it is still more cost-effective than most of the other digital marketing techniques out there. However, to make sure that you get the best return, you should choose the best SEO agency in town. To find out more about how SEO can help you take your business to the next level in the most affordable way, head over to the link. 

    Pay Per Click (PPC)

    As compared to SEO, paid search works by putting your business on the top pages of search engines in the form of ads. Here are some features of PPC:

    • Positioning on the Page

    As opposed to SEO, where you have to apply different tricks to get to the top of search results, paid search always dominates by putting you above every result. On desktop browsers, four ads are reserved, and on mobile devices, a user will always see three paid search ads before the rest. 

    • Improved Visibility but Less Engagement

    Running paid ads increases your visibility tenfold. It put your business above everything else. However, people will know that the result they are getting is through a paid ad. It creates a very bad impact, and most people ignore these ads. 

    • Cost

    The cost of PPC depends entirely on your budget and how much you are willing to spend on the campaign. Your ad will continue till you keep paying for it. Before making any decisions, determine how much you want to spend and how long you want your ad to run. 


    • Tom La Vecchia

      Founder of New Theory & X Factor Media

      Founder and Publisher of New Theory Magazine and Podcast. Serial Entrepreneur who loves wine, cigars and anything that allows to people to connect and share experiences.

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