Mother’s Day Spending Reaches $23.6 Billion in 2017

    Mother’s Day spending is expected to reach a record high of $23.6 billion in 2017, according to the National Retail Federation (NRF). Last year’s total was $21.4 billion. Shoppers are expected to spend an average of $186.39, up from $172.22 last year.

    Historical planned Mother's Day spending in 2017 reaches $23.6 billion




    Historical Planned Mother’s Day Spending for 2017.

    • 2007 – $14.9 Billions
    • 2008 – $15.0B
    • 2009 – $13.4B
    • 2010 – $13.7B
    • 2011 – $15.7B
    • 2012 – $17.98
    • 2013 – $20.0B
    • 2014 – $19.9B
    • 2015 – $21.2B
    • 2016 – $21.4B
    • 2017 – $23.6B

    Source: NRF Mother’s Day Spending Survey, conducted by Prosper Insights & Analytics

    What are we buying our mothers for Mother’s Day?

    Planned Mother's Day purchases for 2017

    With spending on jewelry driving the increase, jewelry sales are forecast to reach $5 billion, up 19%, with personal services up 15% from last year to $1.9 billion. Outings like dinner or brunch are expected to reach $4.2 billion, and flowers are expected to total $2.6 billion.

    According to the survey conducted on April 4-11 which asked 7,406 consumers about their Mother’s Day plans, consumers plan to spend $5 billion on jewelry (purchased by 36 percent of shoppers), $4.2 billion on special outings such as dinner or brunch (56 percent), $2.6 billion on flowers (69 percent), $2.5 billion on gift cards (45 percent), $2.1 billion on clothing (37 percent), $2 billion on consumer electronics (15 percent) and $1.9 billion on personal services such as a spa day (24 percent).

    Here is a percentage breakdown of what we buy our our mothers for Mother’s Day:

    • Greeting card(s) – 77.9%
    • Flowers – 68.5%
    • Special outing such as dinner or brunch – 55.9%
    • Gift Card(s)/Certificate(s) – 45.0%
    • Jewelry – 35%
    • Personal Service, such as day at a spa – 24.2%
    • Books or CDs – 20.8%
    • Housewares or gardening tools – 19.5%
    • Consumer electronics or computer related – 14.9%
    • Other 24.3%

    Source: NRF Mother’s Day Spending Survey, conducted by Prosper Insights & Analytics

    Where are we buying our Mother’s Day gifts?

    The survey shows when searching for the perfect Mother’s Day gift in 2017, 35 percent of consumers will head to department stores and 31 percent will shop at specialty stores such as florists, jewelers or electronics stores and 24 percent plan to shop at a local nearby small businesses.

    Meanwhile, 30 percent will shop online for Mother’s Day, up from 27 percent last year. Among smartphone owners, 34 percent will research gift ideas on their phones while 19 percent will use them to make a purchase.




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