built a solid following and your audience is eagerly awaiting your next content drop. But the big question lingering in the air is, ‘is your bank account growing in line with your audience growth?’
Traditional means of generating revenue (e.g., selling ad space or generating subscriptions) will remain vital for media and publishing companies’ business growth in 2022 and beyond. To successfully monetize audiences, publishers must build huge, highly engaged communities, and they must be seen as relevant to audiences on every platform, be it Facebook, Instagram, TikTok, Pinterest, Snap, or Twitch.
Newsflare is the largest collection of rights-cleared user-generated videos in the world. Access to its platform gives publishers an everyday ability to inform, entertain and delight audiences around the world.
Publishers need a constant stream of attention-grabbing video content that’s magnetic enough to grow audiences and keep them coming back – increasing traffic and dwell-time to build a controllable stream of revenue.
Newsflare delivers fresh, new content, that’s simple to find and license, thank to its proprietary technology, so publishers can be first, be fast and deliver an endless stream of diverse and powerful stories, that keep them a step ahead and help them inform, entertain, retain, grow, and monetize audiences.
Grow and Monetize Your Audience
It can be hard for publishers to keep up with linear content consumption habits that change day-to-day and week-to-week, depending on what’s happening around audiences at any given time. It can also be hard to predict how they will respond to content at any given time.
The fast-paced nature of UGV and the vast breadth, depth and variety of video means that publishers can be far more flexible with content and can respond quickly to changes in consumption habits. UGV enables publishers to gather and share content quickly, constantly pivoting to create highly relevant and contextualized moments based on current audiences’ needs and trends.
Audience demographics vary greatly across social platforms, as do their expectations. Rather than pick one platform over the other, publishers must adapt their content to each platform and audience requirements – not an easy task, but one that pays off quickly if done right. The vast quantity and variety of UGV coupled with the constant availability of new video offers the opportunity for publishers to get creative, experiment with different formats, and work out what resonates best with audiences on each platform.
What Makes Newsflare Different in Monetizing Videos?
In the race to monetize eyeballs the demand for video inventory is only going to get higher. As a publisher, you need a constant stream of unique and highly engaging video content if you want to attract those advertising bucks. So, lean into UGV.
Newsflare’s constantly growing global membership of filmers are out there capturing life as it happens, uploading new clips all day, every day, to our huge, ever-expanding vault. It’s alive with diverse, emotionally powerful content and fresh ideas that will resonate deeply with any audience, on any platform. But more than this, due to the vast quantity and variety of UGV in the Newsflare vault coupled with the constant availability of new video, offers the opportunity for publishers to get creative, experiment with different formats, and work out what resonates best with audiences on each platform.
The Greatest Show on Earth
Life, with all its color and craziness, sights and sounds, triumphs, and tragedies, is the greatest show on earth. A spectacle that demands to be shared with audiences everywhere, through engaging, captivating, and enthralling user-generated video.
Moments that matter are being captured everywhere, all the time, and your audiences are hungry to see them.