Learn how promotional pens can help your business grow

    If you are a new business, looking to get started, then the first thing that you need to do is to identify your target demographic and make sure that you give them something that they would be interested in. This would usually get them curious and want to find out more about yours truly and before you know it, they are on your website, and part of your regular stream of the audience. Even though that may sound a tad more complicated than it needs to be, in truth it is quite simplistic and you are doing what you are doing best and that is marketing yourself and your products along with it. These are some of the ways by which you can entice the audience of a global audience.

    • Reinforce old and popular brands: when it comes to launching new products and services, you can always re-introduce an old favorite and hopefully, this would get everyone to talk about it. Just as the manufacturers of Lee did all those years ago, you are going to reintroduce one of the old popular brands and hope that the audience remembers that the old product has since then undergone a rapid change, and for the better. And since it is part of the “promotional products” that you would be introducing to entice the younger crowd, you may want to ensure that your company logo is displayed right front and center.
    • Highlight new products or services: If you are introducing a new line that is quite different from the ones introduced in the past, then you need to ensure that the audience is aware of these new trends and what else they can expect from your pens. You need to list out the features, functionalities of these pens so that they do cause enough interest in others. You should be able to make the right sort of impact with these promotional pens.
    • Good reputation: If the old company has a stellar reputation, there is no reason why you should not use the same. Use the good reputation that the old company had built over time, and see if you can make it work to your own favor.
    • Connect with the old: One of the advantages of using an old network is that you can use it to connect with old customers. The same holds true here as well; you can connect with the old customers, talk to them and even help them market your brand new products as well as those promotional pens. On the whole, you should be able to get valuable information which you can use to tweak your marketing strategy and help make it more effective.
    • Spread the word: Ask your employees to spread the word regarding the product on their various social media platforms. Essentially, you are getting your employees to share information regarding your product on their various social media platforms. This will enable you to leverage content on various social media platforms and use the same effect for both publicity and marketing. And with a bit of luck, this could also lead to actual sales as well but that is something that we will have to wait for a while to check out

    These are some of the ways by which promotional pens can help your business grow quite a lot. Of course, it could go either way but generally speaking and by past results, these promotional pens should go a long way to establishing your business, both online and in the brick and motor world. It all comes down to whether you have correctly identified your target demographic, and once you have, you can directly market to this particular niche and get more conversions done. At the end of the day, it all comes down to what you are willing to do to get your customers attention and what more are you willing to do to retain their attention once you get it? These are questions that trouble every single marketer out there and with good reason.


    • Tom La Vecchia

      Founder of New Theory & X Factor Media

      Founder and Publisher of New Theory Magazine and Podcast. Serial Entrepreneur who loves wine, cigars and anything that allows to people to connect and share experiences.

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