Kick-starting a blog in this day and age can lead to a lucrative digital career, or crickets, depending on how you approach your presence-building strategy. Your expertise alone is not enough for your potential readers and followers to get truly immersed in each one of your content pieces, nor will it be enough to just post regularly and hope for the best. Keep in mind that about 5.8 million blog posts are published every day, and search engines keep refining their filtering systems to weed out those that offer little to no value for the readers.
This year, blogging will keep growing as a valid aspect of your content strategy, but no matter if you’re an avid fashionista, a lifestyle guru, or a consultant trying to reach more people through your blog, there are specific steps you can take to bring more people to your site. Here are a few you should consider!
Plan your strategy based on trends
If you’re stuck in 2003, then your blog is likely not that popular among your target audience. Although your blog might be a natural rebel, or you want to kick down stereotypes and clichés, but you also need to monitor industry trends that will help you make your writing more relevant and engaging. Search trends continuously change, and they are defined by what your readers love and want to learn more about.
For example, if you’re into interior design, you must have heard about the hygge hype inspired by Scandinavian love for creating a cozy atmosphere. Although the trend originated from these northern countries, the entire world loves it. It all depends on your expertise and target audience – let them guide your blogging efforts in the months to come. That means natural keyword implementation, linking to relevant and recent authority sources, and staying in the know.
Collaborate for better ranking
In addition to using your own social media presence to expand the reach of your blog and get more people to your website, you should think about building or joining a blogging community of your own, relevant to your industry. For example, close-knit and competitive regions such as Hong Kong are very difficult to penetrate as a new blogger, hence the need to introduce active blogger outreach to your strategy.
That is why working with a Hong Kong SEO company can be extremely helpful in such instances, so as to create a tailored strategy for best results to improve your local ranking. This is especially vital for bloggers who want to make their presence known in local communities, so a more refined take on SEO is a must. This is one more aspect of your marketing that continuously changes, and you need to make sure that you’re able to keep up, or allow experts to tackle your SEO while you provide quality, consistent content for your website.
Inspire engagement and respond
When you devote so much of your time bringing one of your ideas to life through a blog, you want to see that people gather around your ideas in meaningful exchanges. When this happens, you also need to step up. So, as a blogger, your role is much more than writing and publishing. You need to be there to respond to comments and questions, show appreciation for the time someone took to read your post, and continue expanding the conversation further.
Engagement such as this not only drives better traffic to your site, but it also creates a positive atmosphere where more people will feel free to express their thoughts and impressions. That’s how any blog lives and breathes.
Add a visual touch to your blog
Blogs may have started out as writing pieces, but they have certainly come a long way in the past several years. Embracing a more visual approach means that you can enrich your writing with different visual formats to make a point and get a message across. It helps your readers remember the most crucial bits of information, and most people will find it easier to follow instructions if there are illustrations accompanying your blog.
Gifs, animations, images (especially original ones, not the stock photos), graphs, and infographics all serve the same purpose: to make your blog multidimensional. This, in turn, makes your writing more relatable, as well, more shareable, and easier to understand.
It’s not merely about numbers in a range of your analytics tools. It’s not about getting to a certain percentage and then settling for months to come. It’s about growing your authority, getting more exposure in front of the people who will genuinely benefit from your content, and converting that traffic into quality leads and loyal customers. Weave these elements into your marketing strategy, and bring more relevance to your blog with these brilliant, yet simple traffic-enhancing tactics.