Sean Kelly, Co-Founder of RARI Nutrition joins the New Theory podcast as shares how his company is competing in a $60 billion a year market.

Just because something is natural doesn’t mean it needs to be boring. The Vitamin, Supplement and Neutraceutical market is over $60 Billion a year and is extremely cut-throat given the amount of money that is on the line. Most companies in the space are “me too” supplements with excellent marketing wrapped around the product line. RARI Nutrition is taking the high road by producing natural products that are procured under the same rules as pharmaceutical products (GMP or Good Manufacturing Practices).

Sean shares a step-by-step guide to what they are doing to succeed as well as what he has learned along the way.

Take a listen:

To learn more about RARI and Sean, go to: www.RARINutrition.com