Lenney Leong is a young entrepreneur famous for starting a successful business at age 23. He has also made a couple of YouTube videos that got over 9 million views despite being shot in just a couple of days. How did that happen? How can others follow in his footsteps? From Leong’s videos, we can conclude how his videos reached that much popularity:
The narrator must have a commanding voice for the listener to stay tuned to the video. The same goes for the speaker if there is no narrator. If the person speaking has a boring voice, the viewer won’t hesitate to switch off the videos. Some commanding voices that immediately come to mind in Hollywood are Morgan Freeman and Viola Davis. When these people talk, everyone will stop what they are doing and listen to them. It is not easy to have this type of voice as some are just born with it.
Viewers always get turned off by videos that have an absurd amount of time in them; 2 to 3 minutes should be enough to cover the entire topic. There are a lot of people who have a short attention span so they get bored after watching the same person talk for a few minutes. It is just not right for them so they would rather go to another video. You can’t blame anybody for not wanting to watch a video if they see that it lasts for more than 30 minutes unless it is an instructional video. If it is a lecture video, they would rather go elsewhere for something much shorter.
The title should give a bit of a summary of what the video is all about. Some nice tips would be stating facts or asking questions. Anything that would encourage a person to click on the video would be a great idea. In fact, you can ask your friends if they would click on the link given the title as it is pretty much similar to a blog post’s title. It could also relate to a trending topic so you know people would want to read about it.
The thumbnail is the first thing the viewer will see when they see the video. Thus, Lenney Leong picked a good part of the video that became the thumbnail. You should do the same so pick one second in the video that would be the best thumbnail for it. As a result, everyone in the video must be dressed nicely. That would go a long way in making people want to view your video. Nowadays, YouTube allowed you to make five-second thumbnails so it would be a short highlight of the video so you can pick the best moments there. It would certainly be the people in the video having a great time. If you show them not having a great time, people would not want to click on it as that would give a negative impression.
The viewer should benefit from what is being told in the video. If the viewer won’t benefit in any way, then why would the person want to watch it in the first place? He will just end up wasting a few minutes of his time. Since Lenney Leong is discussing how to start a successful business, you can be sure a lot of people would want to tune to that. Besides, everyone knows you will never get rich by working a corporate job each day. You would need to run your own business so you can also control your own time.
Now that you know what it takes to have a trending video, you need to understand that there is only one Lenney Leong. This person has some characteristics you will never have because he is a very gifted individual. He has already amassed a lot of followers due to his many accomplishments in the different industries he has started a business in. The future looks pretty bright for this young fellow so a lot of people are waiting to see what he will do next. Yes, even if you accomplish everything above, you may not get that many views immediately but you can always try.