When it comes to driving traffic to your website, you want to be valuable traffic. That means different things to different people, but the most common definition is traffic that is actually going to result in a conversion of some sort. But how do you ensure that the traffic you are getting is going to be valuable? There are several strategies that can be used and we will discuss a few of them below.
Blog Traffic can be Sales Traffic
The first thing that you should understand is that blog traffic can be sales traffic. If you optimize for buying keywords on your blog and you provide a way for people to get from your blog to your sales area, then there is a good chance that someone that was looking to purchase a product that you sell is going to buy from you.
Blog Traffic Increases Your Site Authority
Another thing that happens when you have blog traffic is that your site Authority is increased. If the search engines see that you have traffic coming in and people are reading your blog posts, then even your sales pages are going to be ranked higher in the search engines and your overall website is going to get a boost including more organic traffic.
Blog Traffic Optimizes Your Site for More Buying Keywords
If you are writing about whatever your industry is, then your blog content is automatically going to include some buying keywords. This gets you in the index for those buying keywords which you may not have optimized for within your regular sales pages. However, you can even take it a step further and ensure that you are including longtail buying keywords within each of your blog posts.
Blog Traffic can be leveraged into Mailing Lists
Another great thing about blog traffic is that it is very easy to funnel that traffic into a conversion for a mailing list. Obviously, you don’t want to send your blog readers right to a squeeze page when they find your content in the search engines, but that doesn’t mean that you cannot direct them to your mailing list which could provide you with a huge sales boost down the road.
Blog Posts are Linkable
Another thing that you should keep in mind is that blog posts are a lot more linkable than your product descriptions and sales pages are. If you can write a blog post that makes people want to share it with others, then you are going to get some links back to your site. If you can attract some high-level readers, then you might just get a link back from a high PR site which will jump you way up in the rankings.
Blog Traffic Builds Your Brand
Also keep in mind that blog traffic helps you to build your brand. When people see blog content online and they come to your blog to read it, one of the first things that they will see is the company connected to the blog post. They may even be able to discern that simply from the listing in the search engines results page. The more you can get your company name out there, the more you build up your brand.
Blog Traffic Builds You as a Thought Leader
Finally, blog traffic builds the author of the blog post as a thought leader. If you want to company, and you are writing blog posts yourself, then it is going to be your name that starts being associated with great content. This is useful down the road when you want to convince readers of something, because what you say will have value.