Instagram is where people can share photos of their days. They show their friends the stylish outfit that they put on first thing in the morning or the delicious meal they had during their lunch break. It’s a great spot to share momentous occasions like wedding proposals, graduations and birthday parties. And, if your business is savvy enough, it’s the perfect place to reach your desired customer base.
How Do You Get Started?
Getting started is simple. All you need to do is have access to a smartphone or computer and download the app. You will need to have an email address to log in. Then set-up an Instagram business profile with vital information like the address of your business, the website and the phone number. Then, start posting from your official account!
How Can You Grow Your Audience?
Analyze the Data
If you want to boost your business’s audience numbers, you’re going to want to take a closer look at the metrics. Instead of having an employee comb through the analytics every day, you should seek out data analysis with digital marketing AI — it will free up your staff to do more exciting tasks and guarantee more accurate results. You’ll get the information you’re searching for while saving precious time.
You can get this data analysis from a place like Morphio. Morphio is a lightweight Enterprise software designed by digital marketers for digital marketers. It will help you track your business’s performance across online platforms — including Instagram — and determine how to quickly and effectively meet KPIs. Depending on the plan you choose, you can access important features like audience segmentation, competitor insights and anomaly detection.
Use Lots of Hashtags
One of the best ways to increase followers on Instagram is to add hashtags with every single post so that more people can access the photos during searches. Add as many hashtags as you can get away with, but only at the end of the post, so it doesn’t clutter up the intended message.
Try to tap into trending topics to cast a wider net. Only do this if the topics are appropriate to connect with your business.
Post at the Right Time
Certain times of day will have more engagement than others. If you want to grow your audience and make more connections on Instagram, you’re going to have to get strategic about your posting schedule. Most people are scrolling through the app first thing in the morning and early evening, usually after they have finished work.
You want to hit these high-engagement windows. Your business can use an app like Sked Social or Later to easily schedule and manage your Instagram posts for the week. That way, any employees that handle social media don’t have to work strange hours for the sake of better audience engagement.
Instagram isn’t just a social media platform where people post photos of their morning coffees and their summer reads — it’s a sure-fire digital marketing opportunity. Any business that can upload pictures of their products and services through the account would be unwise to let that opportunity slip by.