Guest Posting 101: Tips and Tricks in Doing It Right

    Are you currently at a loss as to where to get new visitors and readers to your blog or website? You may want to try guest posting in someone else’s blog or website where some of your potential audience might be, and you can do this on your own or by outsourcing it to a company like No BS Agency.

    These tips and tricks should help you get started:


    • Look for blogs or websites covering the same niche as yours where you can contribute your guest posts.


    If you love writing about Italian cuisine, for example, you can’t submit a guest post about them on a blog or website that talks about baking cakes. You should thus search for blogs or websites tackling the same niche as you do. But make sure first that they accept contributions from other people like you.

    If a blog or website that covers the same niche as yours doesn’t want any guest posts at all, don’t bother sending them an outreach email pitching yourself as a potential contributor. Blogs or websites that allow guest posting typically have a page entitled “Write for Us,” “Become a Contributor,” or something along those lines. Those are the ones you should contact via your outreach email.

    Also, limit your search for now to blogs or websites with a small yet dedicated readership, especially as it might be your first time to do guest posting. Don’t aim for the big fish yet until you’ve already established yourself as someone whose guest posts in various blogs or websites are worth the read.


    • Reach out to blog or website owners.


    Outreach emails play a crucial role in guest posting. They serve as your platform wherein you try to convince others why they should let you contribute to the blog or website that they manage.

    Before writing an outreach email to a blog or website owner:

    • Do your fair bit of research about them first.
    • Read some of their recently posted work on their blog or website.
    • Check their blog or website’s comments section and participate in ongoing discussions there if you feel that whatever you’ll say can be of great benefit to commenters and even the owner themselves.

    This way, you can tailor your outreach email to the blog or website owner and talk them into letting you guest post.

    Consider arranging a meetup with the owner of the blog or website where you want to guest post so that you can talk to them in person and get to know them better outside the constraints of the Internet.


    • Write guest posts that stand out and add value to the readers of the blog or website where you’ll submit them.


    The secret to excelling at guest posting lies very much in the content that you churn out. Your content should be unique and thus stand out so that the readers of the blog or website where you plan to contribute would remember you.

    Going back to the previous example, you may want to come up with a detailed guest post on how to cook a specific dish that one can typically find only in Italy if the blog or website where you want to become a contributor hasn’t written such a thing yet. Use simple words so that the readers of your guest posts can easily understand and appreciate your content. If you need to include some niche-specific jargon in your guest post, make sure to provide a brief explanation of what it is.

    Ensure as well that your guest posts will add value to the readers of the host blog or website as well. In this instance, anyone who reads your post about how to cook a specific Italian dish on a different blog or website will thank you because they can make the dish themselves using your instructions.


    Despite renowned software engineer Matt Cutts’ brazen declaration back in 2014 to his blog’s readers that they stop guest posting, you shouldn’t let one man’s opinion stop you from pursuing it. After all, when you do it right with the help of the tips and tricks listed above, guest posting can do wonders to your blog or website.


    • Tom La Vecchia

      Founder of New Theory & X Factor Media

      Founder and Publisher of New Theory Magazine and Podcast. Serial Entrepreneur who loves wine, cigars and anything that allows to people to connect and share experiences.

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